Question # 1 An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address. What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?
A. Only send users who have visited the website using another browser (e.g. Chrome)
B. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
C. Share the segment using the Google Customer Match connection using ECID as the target identity
Click for Answer
B. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
Question # 2 A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000. What explains why the segment size which includes both forms is 12,000?
A. 3,000 people filled out form 1 or form 2
B. 12,000 people out both form 1 and form 2
C. 3,000 people filled out both form 1 and form 2
Click for Answer
C. 3,000 people filled out both form 1 and form 2
Answer Description Explanation: The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula: Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2 Plugging in the given numbers, we get: 12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2 Solving for Segment size of form 1 AND form 2, we get: Segment size of form 1 AND form 2 = 3,000
Question # 3 Which feature of Real-Time CDP can be utilized to view amalgamation of all the fields contained within multiple schemas sharing the same class?
A. XDM Schema
B. Union schema
C. Event Schema
Click for Answer
Answer Description Explanation: According to the Adobe documentation2, a union schema is a feature of Real-Time CDP that can be used to view the amalgamation of all the fields contained within multiple schemas sharing the same class. A union schema is automatically generated by the platform and reflects the latest changes in the underlying schemas. A union schema can be used to create segments or explore profiles across different datasets.
Question # 4 A Real-time CDP Business Practitioner needs to send data to destinations. Per company policies, only datasets with indirectly identifiable data can be shared. Dataset#1: Label = I1 Dataset #2: Label = I2 Dataset #3: Label = I2 Dataset #4: Label = 11 Which datasets shown can be shared?
A. Dataset #1 and Dataset #3
B. Dataset #1 and Dataset #4
C. Dataset #2 and Dataset #3
Click for Answer
C. Dataset #2 and Dataset #3
Answer Description Explanation: According to the Adobe documentation, I2 is a type of identity label that indicates data that is indirectly identifiable, such as hashed email addresses or phone numbers. These datasets can be shared per company policies, as they do not contain directly identifiable data, such as I1 or 11 labels.
Question # 5 An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours. How can the practitioner speed up the segment evaluation process for these segments?
A. Evaluate the segment on-demand using the Segment Service API
B. Evaluate the segment on-demand using the Segment Query Service
C. Evaluate the segment on-demand using the Experience Cloud Edge
Click for Answer
C. Evaluate the segment on-demand using the Experience Cloud Edge
Answer Description Explanation: According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs.
Question # 6 A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4. Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)
A. Remove or modify data usage policy
B. Modify segment attribute or merge policy
C. Remove segment from destination
D. Remove or modify labels of the dataset
Click for Answer
B. Modify segment attribute or merge policy
C. Remove segment from destination
Answer Description Explanation: According to the Adobe documentation, C4 is a type of contract label that indicates data that cannot be used for off-site targeting purposes, such as email targeting destination. To resolve the policy violation, the practitioner can either modify the segment attribute or merge policy to exclude the C4 data field from the segment definition, or remove the segment from the destination altogether.
Question # 7 A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers. Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)
A. Include segment as a seed for lookalike modelling high LTV
B. Personalize their website to serve a message upselling account openers with an exclusive savings account offer
C. Target recent account openers with paid media campaigns advertising check order renewals
D. Reach new segment with an email campaign reminding openers to set up recurring deposits
Click for Answer
A. Include segment as a seed for lookalike modelling high LTV
D. Reach new segment with an email campaign reminding openers to set up recurring deposits
Question # 8 A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign. Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)
A. Create multiple segments which OR each age group attribute with athletic shoe purchaser events
B. Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis
C. Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
D. Create multiple segments which AND each age group attribute with athletic shoe purchaser events
Click for Answer
C. Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
D. Create multiple segments which AND each age group attribute with athletic shoe purchaser events
Answer Description Explanation: Two steps that the retailer should take to analyze their shoe segment in this way using RTCDP are to divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis and to create multiple segments which AND each age group attribute with athletic shoe purchaser events. The first step allows the retailer to calculate the proportion of each age group among the shoe buyers, while the second step allows the retailer to create segments that include only the shoe buyers who belong to a specific age group.
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