Question # 1 Cloud Kicks' existing customers are loyal, but the company believes its total addressable
market is larger.
What should their strategy designer explore to increase market share? A. Deepening customer engagementB. Diversifying product offeringsC. Reinvesting in existing products
Click for Answer
B. Diversifying product offerings
Answer Description Explanation : The strategy designer should explore diversifying product offerings to
increase market share. This means creating new products or services that appeal to
different customer segments or needs, and expanding the customer base and revenue
potential of the business.
Question # 2 The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company's business model. The strategy designer on the team now needs to determine the feasibility of the solution.
Which three main areas should be focused on to assess feasibility? A. User desirability, company viability, and deployment stabilityB. Distribution channels, capabilities, and potential partnersC. Business ROI, data analytics, and customer engagement
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B. Distribution channels, capabilities, and potential partners
Answer Description Explanation:
Question # 3 A consumer healthcare startup wants to collect data on patients' symptoms over time, and
plans to research how to monetize this data.
How should a strategy designer counsel leadership in consideration of ethical implications for both
the company and its patients? A. Perform user research with patients to understand their level of comfort of data being shared for
monetization.B. Facilitate a Consequence Scanning workshop before proceeding with any further investment.C. Research similar healthcare organizations about how they are monetizing patient data
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B. Facilitate a Consequence Scanning workshop before proceeding with any further investment.
Answer Description Explanation:
Question # 4 A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create vision statements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.
What should be the steps taken to achieve this goal? A. Hypothesize, Empathize, OptimizeB. Define, Design, DeployC. Gather, Envision, Plan
Click for Answer
C. Gather, Envision, Plan
Answer Description Explanation:
Question # 5 Cloud Kicks (CK) has a large number of customer support requests. CX as identified a
need
for updated documentation as part of a new customer service design, making self-service
available
within the experience
What should be used to measure ongoing success? A. Decreased number of customer casesB. Increased number of Knowledge articlesC. Decreased bounce rate on document on pages
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A. Decreased number of customer cases
Answer Description Explanation : The success of a self-service solution should be measured by the decreased
number of customer cases, as this indicates that customers are able to find the information
they need without contacting support. The number of Knowledge articles or the bounce rate
on document pages may not reflect the effectiveness or satisfaction of the self-service
solution.
Question # 6 A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience. Which tool should be used to facilitate and share this vision" A. Cross-functional survey B. Storyboard C. Creative brief
Click for Answer
B. Storyboard
Answer Description Explanation: References:
Question # 7 In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity
to create a more sustainable sneaker Which additional topics should CK consider before
framing the
design challenge as a How Might We question? A. Shareholder priorities and design team capabilitiesB. Potential market sire and supply chain costsC. Business drivers and signals of success
Click for Answer
B. Potential market sire and supply chain costs
Answer Description Explanation : The additional topics that Cloud Kicks should consider before framing the
design challenge as a How Might We question are potential market size and supply chain
costs, as these help evaluate the viability and feasibility of the design opportunity.
Shareholder priorities and design team capabilities or business drivers and signals of
success may not be relevant or important for framing the design challenge.
Question # 8 Cloud Kicks (CK) has developed a successful commerce solution for its customers in the
health space o creation of an artificial intelligence (AI)-based recommendation engine.
There are
privacy concerns.
What should a strategy designer suggest that would provide a focus on AI concerns? A. Publish a publicly accessible set of ethical principles and guidesB. Create a focus group among internal stakeholders to advocate consideration of bias.C. Evaluate multiple AI vendors with commerce solutions that must be ethical.
Click for Answer
A. Publish a publicly accessible set of ethical principles and guides
Answer Description Explanation : The best suggestion that would provide a focus on AI concerns for a
company that develops an AI-based recommendation engine is to publish a publicly
accessible set of ethical principles and guides, as this demonstrates transparency,
accountability, and commitment to ethical AI practices. Creating a focus group among
internal stakeholders or evaluating multiple AI vendors may not address the privacy
concerns of the customers or the public.
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