Question # 1 A cross-disciplinary design team is looking at an affinity map of insights.
Which question should the team use to prioritize and turn them into design opportunities? A. What constraints would we have to overcome?B. Why is this insight valuable?C. Do we have the capability to develop this?
Click for Answer
B. Why is this insight valuable?
Answer Description Explanation:
Question # 2 A car company gathers insights from recent buyers that reveal people are not sure whether
buying electric vehicles helps the environment. A strategy designer from the car company
developed this challenge statement: "How might we make electric car buyers feel confident
they are having a positive impact on the environment by choosing our vehicles?"
Which business goal is aligned with this challenge statement? A. Increase positive environmental impact brand awarenessB. Increase online engagement with the company marketing siteC. Increase overall electric vehicle sales by 20% annually
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A. Increase positive environmental impact brand awareness
Answer Description Explanation : The business goal that is aligned with this challenge statement is to increase
positive environmental impact brand awareness. This goal reflects the desired outcome of
making electric car buyers feel confident they are having a positive impact on the
environment by choosing the company’s vehicles.
Question # 3 The strategy designer at Cloud Kicks is using a How Might We statement to frame their
design challenge.
What should they do to test their statement to ensure it successfully guides their design
process? A. Use rapid ideation with project teamB. Test the statement with end usersC. Launch an online survey
Click for Answer
A. Use rapid ideation with project team
Answer Description Explanation : The best thing to do to test a How Might We statement to ensure it
successfully guides the design process is to use rapid ideation with the project team, as
this helps generate and evaluate multiple ideas that address the design challenge and
reveal any gaps or assumptions in the statement. Testing the statement with end users or
launching an online survey may not be effective or feasible ways to test a How Might We
statement, as they are more suitable for testing solutions or gathering feedback.
Question # 4 A financial technology company develops an app for wealth management firms and receives initial success upon launch.
Which metric should be used to measure the longevity of the product and long-term growth potential? A. Annual app downloadsB. Customer retention rateC. App sales over time
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B. Customer retention rate
Answer Description Explanation:
Question # 5 An online retailer developing a new sales strategy that releases a new, limited time
promotion every 10 minutes to keep shoppers engaged.
The retailer's strategy designer has concerns that the promotion falls into an ethical risk
zone around
addiction.
Which strategy should be used to bring potential issues to light? A. Design a workshop for the team to slow down and think through the potential
consequences of
the strategy to uncover stakeholder perspectives.B. Release the project as intended knowing customer feedback will force the concerns to
be
addressed later.C. Create a provocative presentation showing how strategies like these will lead to
unhealthy
shopping behaviors, and send it to leadership.
Click for Answer
A. Design a workshop for the team to slow down and think through the potential
consequences of
the strategy to uncover stakeholder perspectives.
Answer Description Explanation : The best strategy to use to bring potential issues to light for a sales strategy
that falls into an ethical risk zone around addiction is to design a workshop for the team to
slow down and think through the potential consequences of the strategy and uncover
stakeholder perspectives, as this helps foster ethical awareness, reflection, and dialogue.
Releasing the project as intended or creating a provocative presentation may not address
the ethical risk or create alignment.
Question # 6 Cloud Kicks' existing customers are loyal, but the company believes its total addressable
market is larger.
What should their strategy designer explore to increase market share? A. Deepening customer engagementB. Diversifying product offeringsC. Reinvesting in existing products
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B. Diversifying product offerings
Answer Description Explanation : The strategy designer should explore diversifying product offerings to
increase market share. This means creating new products or services that appeal to
different customer segments or needs, and expanding the customer base and revenue
potential of the business.
Question # 7 Claud Kicks (CK) has launched a new online store with special emphasis on improving user
experience.
Which metric should be used to measure user experience improvements achieved as on outcome of
the redesign? A. Increased transaction volumeB. Net Adoption Score (NAS)C. Customer Satisfaction Score (CSAT)
Click for Answer
C. Customer Satisfaction Score (CSAT)
Answer Description Explanation:
Question # 8 A design team is working on the challenge: “How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives?"
Which bot metrics should the strategy designer suggest to assess the impact of their work? A. Customer satisfaction rateB. Total conversationsC. Human takeover rate
Click for Answer
A. Customer satisfaction rate
Answer Description Explanation:
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