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Certified-Strategy-Designer Practice Questions

Question # 1
Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is frequently bombarded with customer requests for less complicated user experience. The development team sees the risk in changing a mature product. What should a strategy designer recommend to help create alignment between the team?
A. Share stories from customer reach to create a common understanding of challenges.
B. Create a prioritized product roadmap to ensure future releases address known challenges.
C. Define acceptance criteria and acceptance testing to validate intended outcomes.


A. Share stories from customer reach to create a common understanding of challenges.

Explanation:

The best recommendation to help create alignment between the team is to share stories from customer research to create a common understanding of challenges, as this helps empathize with the customer pain points and needs and foster a user-centric mindset. Creating a prioritized product roadmap or defining acceptance criteria and testing may not address the root cause of the misalignment or the complexity of the user experience.

Question # 2
A strategy designer is facilitating a cross-functional critique on a concept for their company’s new loyalty program. What should the designer do to ensure all voices are heard, regardless of position?
A. Only collect written feedback from these who are comfortable providing it.
B. Hold separate critiques so everyone feels comfortable speaking
C. Use a round-robin format, where everyone can share equally.


C. Use a round-robin format, where everyone can share equally.

Explanation: A round-robin format ensures that each participant has an equal opportunity to provide feedback, regardless of their role or seniority. This structured approach promotes inclusivity and diversity of thought by giving all participants a voice in the critique process.

Question # 3
Cloud Kicks' product team is focused on a new business casual clothing line that they think will account for over half of the company's revenue in the future. Which trend should influence desirability the most?
A. Digital product passports' to help prevent counterfeiting
B. Supply chain issues that delay product availability
C. Hybrid work emphasizing the need for color and comfort


C. Hybrid work emphasizing the need for color and comfort

Explanation: The most influential trend for desirability in designing a new business casual clothing line is hybrid work emphasizing the need for color and comfort, as this reflects the changing preferences and expectations of customers in a post-pandemic world. Digital product passports to help prevent counterfeiting or supply chain issues that delay product availability are not trends that affect desirability directly, but rather trust and availability.

Question # 4
A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes. What should the strategy designer do to address these concerns?
A. Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.
B. Share stories from research that show the design team understands the customers' needs.
C. Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.


C. Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.

Explanation: The design team should provide a breakdown of the strategy, linking features with consumer benefits and outcomes, to address the concerns of the executive team. This helps communicate the value proposition and rationale of the product vision, and how it aligns with the business goals and objectives.

Question # 5
The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience. What should analogous research help them accomplish?
A. Bring fun into an otherwise boring project.
B. Explain a complex strategy to varied stakeholders.
C. Generate unexpected ideas and increase empathy.


C. Generate unexpected ideas and increase empathy.

Explanation:

Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions. References: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-analogous-research

Question # 6
Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When should families be invited to co-create with designers?
A. Concepting
B. Roadmapping
C. Prototyping


A. Concepting

Explanation: The best time to invite families to co-create with designers for a new footwear line is during the concepting phase, as this helps generate and validate ideas that meet the user needs and preferences, and foster user engagement and loyalty. Roadmapping or prototyping may not be suitable for co-creation, as they are more focused on planning and testing the solution.

Question # 7
A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle?
A. Purchase carbon offsets for energy used in manufacturing.
B. Source cheaper, locally-grown raw materials.
C. Extend customer journey maps to pre and post purchase.


C. Extend customer journey maps to pre and post purchase.

Explanation:

A business case for sustainable innovation should demonstrate how the product creates value for both the company and the customers throughout its lifecycle, from pre-purchase to post-purchase. Extending customer journey maps to include these stages can help identify opportunities and challenges for enhancing the product experience and reducing environmental impact. Purchasing carbon offsets or sourcing cheaper materials may reduce some costs or emissions, but they do not address the full product lifecycle or the customer perspective.

Question # 8
A startup company that develops machine learning tools that track the performance of carbon dioxide and wants enforce perception validity of its data. The company starts by developing a need statement and a challenge statement. What is the communality between the two statements?
A. Both are solution free statementsBoth are tactics intended to solve problem
B. Both explain the scope of possible solution.


A. Both are solution free statementsBoth are tactics intended to solve problem

Explanation:

The commonality between a need statement and a challenge statement is that both are solution free statements, that is, they do not prescribe or imply any specific solution, but rather define the problem or opportunity space. Both are not tactics intended to solve the problem or explain the scope of possible solutions, as they are more focused on framing the problem.

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Salesforce Certified-Strategy-Designer Exam Dumps

Exam Name: Salesforce Certified Strategy Designer Exam (SU24)
Certification Name: Salesforce Strategy Designer

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  • Total Questions: 150
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