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MB-260 Practice Questions

Question # 1

You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are
assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of
semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A.

Attributes that are automatically mapped to a semantic type cannot be remapped to a
custom semantic type

B.

Attributes must be mapped to the semantic type of ID in order to be used as a primary
key for the entity.

C.

The 'Define the data in the unmapped fields' section shows attributes that are not
automatically mapped to a semantic type

D.

The 'Review mapped fields' section shows all attributes for which a semantic type is
automatically identified.



D.

The 'Review mapped fields' section shows all attributes for which a semantic type is
automatically identified.


Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/mapentities



Question # 2

You are a Customer Data Platform Specialist. You need to create relationships to connect
entities so that they can be further used in defining segments and measures by the
marketing team.
Which three relationship types are available in audience insights? Each correct answer
presents a complete solution.
NOTE: Each correct selection is worth one point.

A.

Non-editable system relationships, created by the system as part of the data unification
process

B.

Non-editable system relationships, which are created automatically from ingesting data
sources

C.

Editable inherited relationships, created by the system as part of the data unification
process

D.

Editable custom relationships, created and configured by users

E.

Non-editable inherited relationships, which are created automatically from ingesting data
sources



A.

Non-editable system relationships, created by the system as part of the data unification
process


D.

Editable custom relationships, created and configured by users


E.

Non-editable inherited relationships, which are created automatically from ingesting data
sources




Question # 3

You are a Customer Data Platform Specialist. You are creating a new measure for
business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the
city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead
of a customer-level measure?

A.

Use the default "CustomerlD* dimension when creating the measure

B.

Use the default "AccountID" dimension when creating the measure

C.

Remove the default "AccountlD" dimension when creating the measure.

D.

Remove the default "CustomerlD* dimension when creating the measure



D.

Remove the default "CustomerlD* dimension when creating the measure




Question # 4

You are a Customer Data Platform Specialist. Your company’s chief marketing officer
(CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your
CMO wants to understand how engagement insights can be used to enhance audience
insights.
Which two statements describe the benefits of engagement insights? Each correct answer
presents part of the solution.
NOTE: Each correct selection is worth one point.

A.

It allows you to collect, measure, and understand customer behavior on your website.

B.

It allows you to create new customer profiles within engagement insights that can be
exported to audience insights.

C.

It allows you to send new customer leads directly to a marketing automation platform

D.

It allows you to link audience insights and engagement insights environments to enable
bidirectional data flow.



A.

It allows you to collect, measure, and understand customer behavior on your website.


D.

It allows you to link audience insights and engagement insights environments to enable
bidirectional data flow.




Question # 5

You are a Customer Data Platform Specialist. You are asked to create a household cluster
to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To
answer, move the appropriate actions from the list of actions to the answer area and
arrange them in the correct order.



Question # 6

You are a Customer Data Platform Specialist. Your organization is using Power Query
when connecting to Data Sources in audience insights. You need to load eCommerce
Contacts to audience insights.
Which statement about loading data to audience insights using Power Query is correct?

A.

You must create a separate Power Query data source for each entity you wish to ingest.

B.

Power Query automatically recognizes header rows in files when you use the Text/CSV
connector.

C.

After you save a Power Query data source, you have to manually trigger the initial
refresh process.

D.

You can add additional entities to the data source using Get Data functionality in the
Power Query.



D.

You can add additional entities to the data source using Get Data functionality in the
Power Query.




Question # 7

You are a Customer Data Platform Specialist. You are reviewing the system status. You
notice that an insights refresh process shows a “skipped” status.
Which system process type should you review to find the step that is blocking the insights
refresh from starting?

A.

Segments

B.

Search

C.

Enrichments

D.

Activities



A.

Segments




Question # 8

You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in
audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct
answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A.

To exclude a segment from a scheduled refresh, you must deactivate it before the
scheduled refresh run

B.

Scheduled refresh is not available in trial environments and can only be configured for
production instances

C.

The refresh schedule can be applied to selected data sources or specific entities within
these data sources.

D.

When you configure a refresh schedule to run daily, you must define the time zone and
time when the refresh needs to run.



A.

To exclude a segment from a scheduled refresh, you must deactivate it before the
scheduled refresh run


D.

When you configure a refresh schedule to run daily, you must define the time zone and
time when the refresh needs to run.




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Exam Name: Microsoft Customer Data Platform Specialist
Certification Name: Microsoft Certified: Customer Data Platform Specialty

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  • Total Questions: 118
  • Last Updation Date: 16-Jan-2025

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