Question # 1 You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data. Which validation is necessary to satisfy the sales team’s requirement?
A. Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.
B. Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source
C. Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales
D. Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied
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B. Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source
Answer Description Ability to use segments from the audience insights to generate marketing lists:
The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)
Question # 2 As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform. The product owner wants you to make sure that data sources are refreshed daily. Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer Description
Question # 3 You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account. You decide to create the data source(s) needed in audience insights. Which statements best describes the steps needed to ingest the required data to audience insights?
A. In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as "Loyalty Cell Phone' and enter storage account name to authenticate. Repeat the steps for other tables.
B. In audience insights, select Data Sources, add data source, enter "CellPhone" in the name field and click Next.
C. In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.
D. In audience insights, add data source and select Microsoft Dataverse as an import method, enter "CellPhoneloyalty" as a data source name.
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C. In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.
Answer Description There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake. Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document. cellPhone_loyaly.csv: srcid (primary key), cellphone
Question # 4 You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources. Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer Description
Question # 5 You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform. The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID. Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer Description
Question # 6 You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment. Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
A. Data source credentials can be copied from an existing environment to a new production environment.
B. You must log out of one environment to access new environments that are on the same tenant.
C. When you create a new production environment, you can choose to copy the configuration from an existing environment.
D. You can select the Environment control in the upper-right corner of the page to change environments.
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C. When you create a new production environment, you can choose to copy the configuration from an existing environment.
D. You can select the Environment control in the upper-right corner of the page to change environments.
Question # 7 You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team. Which three relationship types are available in audience insights? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
A. Non-editable system relationships, created by the system as part of the data unification process
B. Non-editable system relationships, which are created automatically from ingesting data sources
C. Editable inherited relationships, created by the system as part of the data unification process
D. Editable custom relationships, created and configured by users
E. Non-editable inherited relationships, which are created automatically from ingesting data sources
Click for Answer
A. Non-editable system relationships, created by the system as part of the data unification process
D. Editable custom relationships, created and configured by users
E. Non-editable inherited relationships, which are created automatically from ingesting data sources
Question # 8 You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access. Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
A. Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.
B. Contributors will see shared connections and can manage every export that uses this specific connection.
C. Contributors will have their exports removed if their permissions are changed
D. Contributors will be able to view or edit the connection after being given permission to use the connection.
Click for Answer
A. Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.
B. Contributors will see shared connections and can manage every export that uses this specific connection.
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