You are a Customer Data Platform Specialist. You are asked to create a household cluster
to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To
answer, move the appropriate actions from the list of actions to the answer area and
arrange them in the correct order.

You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365
Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a
segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move
the appropriate actions from the list of actions to the answer area and arrange them in the
correct order.

You are a Customer Data Platform Specialist. Your company implemented audience
insights as their Customer Data Platform. While discussing the AI possibilities of audience insights with a campaign manager, you
mention that the solution can suggest segments based on the activities of a profile. The
campaign manager asks you to run a suggestion based on the sales order lines that are
available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents
part of the solution.
NOTE: Each correct selection is worth one point.

You are a Customer Data Platform Specialist. The primary audience for your instance of
audience insights is business accounts. You need to show audience insights data to
Dynamics 365 Sales users without updating data in Dataverse.
Which Customer Card Add-in controls requires you to create semantic entity mapping
before you can use it?

You are a Customer Data Platform Specialist. You are in the process of implementing
audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification
process.
Which three tasks do you need to perform in the Mapping phase of the unification process?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

You are a Customer Data Platform Specialist. You completed unification and are looking to
create relevant segments for your business. You want to identify insights on fields that
overlap between segments.
Which statement is correct about using segment overlap?

Note: This question is part of a series of questions that present the same scenario. Each
question in the series contains a unique solution that might meet the stated goals. Some
question sets might have more than one correct solution, while others might not have a
correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology
department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row
header with some special characters, columns of different types (quantities, prices, etc.),
and some rows with a high proportion of nulls and missing primary keys. You have been
asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and removing
special characters and spaces from header row, defining column types to be appropriate
field types, remove rows with missing primary keys, and name the query. Click “Next” and
your data is now ready for unification.
Does this meet the goal?

You are a Customer Data Platform Specialist. Your company’s chief marketing officer
(CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your
CMO wants to understand how engagement insights can be used to enhance audience
insights.
Which two statements describe the benefits of engagement insights? Each correct answer
presents part of the solution.
NOTE: Each correct selection is worth one point.