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Salesforce-Marketing-Associate Practice Questions

Question # 1
Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email. Which status describes the issue?
A. Unsubscribed
B. Bounce
C. Held


B. Bounce

The Bounce status describes the issue when subscribers complain about not receiving a newsletter they signed up for, and tracking information indicates the email server rejected the email. A bounced email is one that could not be delivered to the recipient's inbox due to various reasons, such as an incorrect email address, a full inbox, or server issues. The Bounce status helps identify and manage undeliverable email addresses.

Question # 2
A new subscriber signs up for a newsletter at Cloud Kicks and receives a welcome email. What is the subscriber's status on the All Subscribers list in Email Studio?
A. Active
B. Sent
C. Opted In


A. Active

Explanation:

When a new subscriber signs up for a newsletter and receives a welcome email, they are automatically marked as "Active" on the All Subscribers list in Email Studio. This status indicates that the subscriber has been added to the list and is eligible to receive emails. The "Active" status is assigned by default unless the subscriber opts out or is otherwise suppressed.

Active Status Explanation: Active subscribers are eligible to receive emails unless they unsubscribe or bounce, at which point their status may change.

Salesforce Documentation Reference: See Subscriber Status Definitions for more on subscriber statuses in Salesforce Marketing Cloud.


Question # 3
Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails. Which of the following is considered best practice regarding unsolicited emails?
A. Make sure that subject lines are ambiguous and general.
B. Ensure transactional message subject lines are promotional.
C. Capture explicit consent from users


C. Capture explicit consent from users

Explanation: In the context of sending unsolicited emails, best practices dictate the importance of capturing explicit consent from users. This means that individuals should knowingly and willingly agree to receive emails from a brand or company, typically through an opt-in mechanism. Explicit consent ensures that recipients are interested in the content being sent to them, which significantly reduces the likelihood of complaints and the risk of emails being blocked by Internet Service Providers (ISPs).

Obtaining explicit consent is not only a best practice but also a requirement under various data protection and privacy laws, such as GDPR in Europe. These regulations mandate clear and affirmative consent for receiving marketing communications, thereby protecting users from unsolicited emails and enhancing the integrity of email marketing practices.

References: Best practices and regulatory compliance guidelines, such as those outlined in GDPR and other email marketing regulations, emphasize the importance of explicit consent in building a healthy email list and maintaining positive engagement with recipients.

Question # 4
The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality. Which resource should the assoclate use?
A. Trailhead
B. Salesforce Developer Center
C. Salesforce Help & Training


A. Trailhead

Explanation:

For self-paced learning content about Journey Builder functionality, the associate should use Trailhead. Trailhead is Salesforce's interactive, gamified learning platform that offers modules and trails for various Salesforce products and features, including Journey Builder. It provides a range of resources from beginner to advanced levels, making it an ideal place for digital marketing associates to learn at their own pace and enhance their skills in utilizing Journey Builder effectively.

Question # 5
Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, when subscribers sign up to be notified about specific products, they are added to the same data extension. Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?
A. Create a filtered data extension to remove duplicate products
B. Ensure the box is checked for de-duplicate by email address.
C. Run an automation that removes duplicate subscribers at send time.


B. Ensure the box is checked for de-duplicate by email address.

Explanation: To ensure subscribers receive only one copy of the weekly email as intended, even if they are added to the primary data extension for multiple product notifications, the marketing associate should ensure that the option to de-duplicate by email address is selected during the email send process. This feature checks for and removes any duplicate email addresses within the send list, ensuring each subscriber receives only one copy of the email, regardless of how many times their email address appears in the data extension.

Question # 6
DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest. How should DR ensure a contact is only receiving emails specific to their area of interest?
A. Use decision splits to separate the audience based on location.
B. Create a Journey for each location.
C. Send the entire journey to available contacts.


A. Use decision splits to separate the audience based on location.

Explanation:

Decision splits in Journey Builder allow DreamHouse Realty to send targeted emails based on contacts' specific areas of interest. By using a decision split based on location, the journey can branch to ensure that each contact receives content relevant to their preferred areas without needing separate journeys for each location.

Advantages of Decision Splits: This approach keeps the journey streamlined and ensures relevant content delivery based on criteria such as geographic location.

Salesforce Documentation Reference: See Journey Builder Decision Splits for configuring audience segmentation.


Question # 7
The marketing team at Northern Trail Outfitters wants to send birthday discount coupons to its recipients and to accommodate family members who want to opt in together with a single email address. Which attribute should an associate use to uniquely identify each family member?
A. Full Name
B. Subscriber Key
C. Primary Key


B. Subscriber Key

Explanation:

In the scenario where the marketing team at Northern Trail Outfitters wants to send birthday discount coupons to recipients and accommodate family members who share a single email address, the most appropriate attribute to use for uniquely identifying each family member is the Subscriber Key. The Subscriber Key is a unique identifier in Salesforce Marketing Cloud that allows for the differentiation of individuals even if they share the same email address.

By assigning a unique Subscriber Key to each family member, the marketing team can ensure that personalized content, such as birthday discounts, is appropriately targeted and managed for each individual, regardless of the email address being shared. This approach allows for more personalized and targeted marketing efforts, enhancing the customer experience and engagement.

References: Salesforce Marketing Cloud documentation on Subscriber Management clearly outlines the importance and use of the Subscriber Key for unique identification of subscribers in scenarios where multiple users might share the same contact information, such as an email address.


Question # 8
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
  • ContactID contains the unique identifier for the contact
  • MobileNumber contains the mobile number of the contact
  • EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?
A. EmailAddress
B. MobileNumber
C. ContactID


C. ContactID

Explanation: For the marketing associate at Cloud Kicks importing a list of contacts into a data extension with attributes like ContactID, MobileNumber, and EmailAddress, the best choice for the primary key would be ContactID. The primary key in a data extension is used to ensure uniqueness of each record, preventing duplicate entries. Given that ContactID is described as the unique identifier for each contact, it naturally serves as the most appropriate choice for the primary key.
Using ContactID as the primary key guarantees that each contact will be represented only once in the data extension, regardless of whether they might have multiple email addresses or mobile numbers over time. This approach aligns with best practices in database management and data integrity.

References: Salesforce Marketing Cloud documentation emphasizes the importance of selecting an appropriate primary key for data extensions to maintain data quality and ensure the uniqueness of records.

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Salesforce Salesforce-Marketing-Associate Exam Dumps

Exam Name: Salesforce Certified Marketing Associate Exam
Certification Name: Marketing Cloud Associate

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