Question # 1 A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.
Where should an associate view the status of the subscriber? A. Synchronized Data Extensions in Contact BuilderB. All Subscribers in Email StudioC. All Contacts in Contact Builder
Click for Answer
B. All Subscribers in Email Studio
Answer Description Explanation:
The "All Subscribers" list in Email Studio is the centralized location within Salesforce Marketing Cloud where the status of each subscriber is maintained. This list includes details such as the subscriber's email address, status (Active, Unsubscribed, Bounced, etc.), and other relevant subscriber information. If a customer complains about not receiving emails, checking their status in the "All Subscribers" list can provide insights into whether they have unsubscribed or if there is another issue affecting their receipt of communications.
Question # 2 Under GDPR, which rights does the consumer have to the data collected by the business? A. Rights to not be forgotten or processedB. Rights to data access and portabilityC. Rights to request and modify data as they see fit
Click for Answer
B. Rights to data access and portability
Answer Description Explanation:
Under the General Data Protection Regulation (GDPR), consumers have several rights regarding their personal data collected by businesses. Among these rights, two key provisions are the right to data access and the right to data portability. The right to data access allows individuals to request and receive a copy of their personal data held by an organization. The right to data portability enables individuals to obtain and reuse their personal data across different services, allowing them to transfer their data from one service provider to another more easily.
These rights aim to provide individuals with more control over their personal data, ensuring transparency and empowerment in the digital economy.
References: The official GDPR documentation provides a comprehensive overview of individual rights under the regulation, including detailed sections on the rights to data access and portability, outlining how organizations must accommodate these rights.
Question # 3 Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members.
When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects? A. Send RelationshipB. Data TypeC. Data Retention
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A. Send Relationship
Answer Description When creating a data extension aimed at targeting prospects or recent purchasers who are not loyal members for Northern Trail Outfitters, the associate needs to define the "Data Type" attribute appropriately. The "Data Type" attribute helps in specifying the kind of data each column in the data extension will hold, such as text, number, date, etc. In this context, a specific data type, possibly a Boolean (true/false) or a text field, could be used to indicate whether a customer is a loyalty member or not.
By properly setting up the data type for a loyalty member indicator field within the data extension, the marketing team can segment their audience effectively, ensuring that communications are directed appropriately to prospects or recent purchasers who are not yet part of the loyalty program.
References: The Salesforce Marketing Cloud documentation on data extensions includes guidance on defining data types for each field in a data extension, which is crucial for accurate data management and segmentation.
Question # 4 Cloud Kicks recently sent a flash sale email to a data extension containing 1,300 subscribers. The email tracking report shows the email was only sent to 950 subscribers.
What caused the discrepancy? A. An exclusion list was applied at send time.B. The personalization string in the email was written incorrectly.C. The data extension was not marked as sendable.
Click for Answer
A. An exclusion list was applied at send time.
Answer Description In Salesforce Marketing Cloud, exclusion lists are used to suppress specific contacts from a send. If Cloud Kicks applied an exclusion list, it would prevent certain subscribers from receiving the email, which would explain why only 950 out of 1,300 subscribers received it. The exclusion list may contain subscribers who have opted out, unsubscribed, or were otherwise flagged to be excluded from this particular email.
Using Exclusion Lists: Exclusion lists are managed at the send time and are often used for regulatory compliance or to manage email fatigue.
Salesforce Documentation Reference: See Exclusion List Management for guidance on how exclusion lists impact email sends.
Question # 5 DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest.
How should DR ensure a contact is only receiving emails specific to their area of interest? A. Use decision splits to separate the audience based on location.B. Create a Journey for each location.C. Send the entire journey to available contacts.
Click for Answer
A. Use decision splits to separate the audience based on location.
Answer Description Explanation:
Decision splits in Journey Builder allow DreamHouse Realty to send targeted emails based on contacts' specific areas of interest. By using a decision split based on location, the journey can branch to ensure that each contact receives content relevant to their preferred areas without needing separate journeys for each location.
Advantages of Decision Splits: This approach keeps the journey streamlined and ensures relevant content delivery based on criteria such as geographic location.
Salesforce Documentation Reference: See Journey Builder Decision Splits for configuring audience segmentation.
Question # 6 The marketing team at Cloud Kicks has identified an audience for their upcoming journey
that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey? A. AudienceB. Salesforce Data Entry EventC. Data Extension
Click for Answer
C. Data Extension
Answer Description Explanation : For Cloud Kicks' requirement to refresh an audience daily for an upcoming
journey using a data filter in Automation Studio, the most suitable entry source for the
journey would be a Data Extension. Data Extensions in Salesforce Marketing Cloud are
powerful tools for managing and storing customer data. They can be easily integrated with Automation Studio, where a data filter can be applied to refresh the audience data on a
daily basis.
By using a Data Extension as the entry source, the marketing team can ensure that the
audience for their journey is dynamically updated based on the criteria set in the data filter.
This ensures that the journey is always targeting the most relevant and up-to-date
audience segment, thereby increasing the effectiveness of the marketing efforts.
References : Salesforce Marketing Cloud's documentation on Journey Builder and
Automation Studio provides detailed insights on how to leverage Data Extensions as entry
sources for journeys and how to utilize data filters in Automation Studio to dynamically
update these audiences.
Question # 7 A marketing associate at Cloud Kicks is creating a data extension for sending order confirmation emails to clients from a journey. The data extension has three ID fields: Order ID, Product ID, and Subscriber ID.
Which ID should the associate use in the Send Relationship section of the data extension? A. Order IDB. Subscriber IDC. Product ID
Click for Answer
B. Subscriber ID
Answer Description Explanation:
In the Send Relationship section of a data extension, the Subscriber ID should be used as it links the data extension to the subscribers within Salesforce Marketing Cloud. This ensures that the email is sent to the correct subscriber by matching the Subscriber ID with the unique identifier in the Marketing Cloud subscriber list.
Importance of Subscriber ID: This ID is essential for tracking and linking interactions, and ensuring that each email is accurately associated with the correct recipient within the journey.
Salesforce Documentation Reference: For more information on Send Relationships, see Setting Up Sendable Data Extensions.
Question # 8 Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.
What should an associate use when importing data into a Marketing Cloud Engagement data extension? A. Add and updateB. OverwriteC. Add only
Click for Answer
A. Add and update
Answer Description Explanation:
When importing data into a Marketing Cloud Engagement data extension and the goal is to add new records while retaining existing records, the "Add and update" option should be used. This import type adds new records to the data extension and updates existing records based on the primary key or unique identifier. This ensures that the data extension is kept up-to-date without losing any existing data, making it ideal for maintaining comprehensive and current customer data sets.
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