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Salesforce-Marketing-Associate Practice Questions

Question # 1
Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience. How should the marketing associate accomplish this?
A. Use the customer base data extension as the target and the gold tier data extension as excluded.
B. Create a random data extension and suppress gold tier members from the customer base data extension.
C. Use a data extension that includes only tiered members that opened the previous email.


A. Use the customer base data extension as the target and the gold tier data extension as excluded.

Explanation:

To avoid resending an email announcement about a new shoe to gold tier members who were informed last week, the marketing associate at Cloud Kicks should use the customer base data extension as the target audience and exclude the gold tier data extension from the send. This approach ensures that the communication is sent to the entire customer base except for those who are part of the gold tier segment, preventing overlap and redundancy in messaging to the gold tier members.

This targeted and exclusionary strategy is a best practice in email marketing, allowing marketers to finely tune their audience segments to deliver relevant and timely content without unnecessary repetition to certain groups.

References: Salesforce Marketing Cloud's Email Studio and segmentation capabilities offer functionalities to include and exclude specific segments or data extensions when defining the target audience for an email campaign, ensuring precise audience targeting and effective communication.


Question # 2
Which setup allows for data extensions to be used by child business units in a Marketing Cloud Engagement account?
A. Shared Data Extensions
B. Salesforce Data Extensions
C. Synchronized Data Extensions


A. Shared Data Extensions

Shared Data Extensions in Salesforce Marketing Cloud allow data extensions to be accessible across multiple business units within an account. This setup enables parent and child business units to access and use the same data extensions, facilitating data consistency and shared marketing efforts across the organization.

Why Not Salesforce or Synchronized Data Extensions: Salesforce Data Extensions are used for CRM data, and Synchronized Data Extensions are for syncing with Salesforce objects. Shared Data Extensions are explicitly designed for sharing data across business units.

Salesforce Documentation Reference: Refer to Shared Data Extensions for further details.


Question # 3
The marketing team at Cloud Kicks is reusing an email with updated copy. How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?
A. URLs can be viewed directly in the email.
B. URLs must be clicked to verify.
C. URLs will be loaded into a report for the email.


A. URLs can be viewed directly in the email.

Explanation:

When sending a proof email in Salesforce Marketing Cloud with "Track Clicks" unchecked, the URLs in the email appear as they are, rather than being modified by tracking parameters. This allows the marketing team to visually inspect the URLs directly within the email without needing to click through them. Disabling click tracking simplifies the review process by displaying the exact URLs as they would appear in the final email.

Purpose of Unchecking "Track Clicks": This is commonly done to avoid generating tracking parameters in URLs, which could clutter the validation process and create confusion when reviewing or testing the email.

Salesforce Documentation Reference: For more information on sending proofs and tracking options, refer to Salesforce Marketing Cloud Documentation on Email Studio Testing.


Question # 4
A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder. Which method should the associate use to send the email?
A. Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
B. Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
C. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.


C. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

Explanation:

To send a test email to a specific stakeholder, the most direct and straightforward method is to generate and preview the email in Email Studio, then manually enter the stakeholder's email address and send a test. This approach allows for a quick and efficient way to ensure that the email appears as intended before sending it out to the broader audience. It is a common practice for reviewing email designs and content with stakeholders.

Question # 5
An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found. How should the associate troubleshoot this issue?
A. Ensure the data extension is sendable.
B. Ensure the data extension is testable.
C. Ensure a data retention setting is enabled.


A. Ensure the data extension is sendable.

Explanation: If an associate is unable to find a specific data extension when setting up an email broadcast using a Single Send Journey in Journey Builder, the first troubleshooting step is to ensure that the data extension is configured as sendable. A sendable data extension is one that has been set up with a clear relationship to a subscriber or contact record, allowing it to be used as an entry source for sending emails.

This setup includes specifying a field in the data extension that relates to the subscriber key or contact key in Marketing Cloud, enabling the platform to link each record in the data extension to an individual subscriber or contact for email sends.

References: Salesforce Marketing Cloud documentation on data extensions and journey configuration details the requirements for a data extension to be recognized as sendable, including the necessary configuration steps to establish the relationship to subscriber or contact records.

Question # 6
A marketing associate has a list of contacts that needs to be imported into a data extension from a text file. Which type of data extension should the associate use to complete this task?
A. Standard data extension
B. Random data extension
C. Filtered data extension


A. Standard data extension

Explanation: When a marketing associate needs to import a list of contacts from a text file into Salesforce Marketing Cloud, the most suitable type of data extension to use is a Standard Data Extension. Standard Data Extensions are versatile and can easily accommodate data imported from various sources, including text files. They allow for the creation of custom fields that can match the structure of the imported data, ensuring that all relevant information from the text file is accurately captured and stored within Marketing Cloud.

Standard Data Extensions are designed for scenarios where data needs to be imported and stored for segmentation, targeting, and personalization within marketing campaigns. They provide the flexibility to define the schema that matches the imported data and are the foundational element for managing customer data within the platform.

References: Salesforce Marketing Cloud documentation on data extensions provides comprehensive details on how to create and manage Standard Data Extensions, including the import of data from external sources like text files.

Question # 7
DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest. How should DR ensure a contact is only receiving emails specific to their area of interest?
A. Use decision splits to separate the audience based on location.
B. Create a Journey for each location.
C. Send the entire journey to available contacts.


A. Use decision splits to separate the audience based on location.

Explanation:

Decision splits in Journey Builder allow DreamHouse Realty to send targeted emails based on contacts' specific areas of interest. By using a decision split based on location, the journey can branch to ensure that each contact receives content relevant to their preferred areas without needing separate journeys for each location.

Advantages of Decision Splits: This approach keeps the journey streamlined and ensures relevant content delivery based on criteria such as geographic location.

Salesforce Documentation Reference: See Journey Builder Decision Splits for configuring audience segmentation.


Question # 8
Under GDPR, which rights does the consumer have to the data collected by the business?
A. Rights to not be forgotten or processed
B. Rights to data access and portability
C. Rights to request and modify data as they see fit


B. Rights to data access and portability

Explanation:

Under the General Data Protection Regulation (GDPR), consumers have several rights regarding their personal data collected by businesses. Among these rights, two key provisions are the right to data access and the right to data portability. The right to data access allows individuals to request and receive a copy of their personal data held by an organization. The right to data portability enables individuals to obtain and reuse their personal data across different services, allowing them to transfer their data from one service provider to another more easily. These rights aim to provide individuals with more control over their personal data, ensuring transparency and empowerment in the digital economy. References: The official GDPR documentation provides a comprehensive overview of individual rights under the regulation, including detailed sections on the rights to data access and portability, outlining how organizations must accommodate these rights.

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Salesforce Salesforce-Marketing-Associate Exam Dumps

Exam Name: Salesforce Certified Marketing Associate Exam
Certification Name: Marketing Cloud Associate

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