Question # 1 A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers A. Should customers exit the journey when the goal is met?B. How are subscribers identified in your web analytics?C. How many messages should be included in each journey?D. How long after the behavior occurs will a subscriber need to enter a journey?E. Should a single customer exist in multiple journeys at the same time?
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B. How are subscribers identified in your web analytics?D. How long after the behavior occurs will a subscriber need to enter a journey?E. Should a single customer exist in multiple journeys at the same time?Question # 2 A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
A. How will Marketing Cloud and the database sync up?
B. Will new users have an "Email ID"?
C. What will be used as Subscriber Key?
D. What publication lists will be used?
E. Will the company need a custom preference center?
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A. How will Marketing Cloud and the database sync up?
B. Will new users have an "Email ID"?
C. What will be used as Subscriber Key?
Question # 3 Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend
A. Increase volume of emails to a wider audience.
B. Increase the use of dynamic content in emails.
C. Adopt a Cart Abandonment Email Campaign.
D. Introduce more identity verification steps in check out process
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B. Increase the use of dynamic content in emails.
C. Adopt a Cart Abandonment Email Campaign.
Question # 4 A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
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A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
Question # 5 Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension. What skillset is needed ?
A. AMPScript
B. HTML
C. CSS
D. SQL
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Question # 6 A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'
A. Create a one-to-one relationship between Orders and order_Details
B. Create a one-to-one relationship between the contact record and Order_Details
C. Create a one-to-one relationship between Order_Details and Products
D. Create a one-to-many relationship between Orders and Order_Details
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C. Create a one-to-one relationship between Order_Details and Products
D. Create a one-to-many relationship between Orders and Order_Details
Question # 7 A user in the MC wants to use salesforce custom object data for segmenting and personalization.
A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
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C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
Question # 8 Which statement is correct regarding tracking aliases? Choose 2 answers
A. Tracking aliases are found in Tracking and some standard reports.
B. Tracking aliases are associated with a URL in HTML as: tag="alias text".
C. Tracking aliases can differentiate click activity in an email to the same URL.
D. Tracking aliases are primarily relevant when used with email conversion tracking.
Click for Answer
C. Tracking aliases can differentiate click activity in an email to the same URL.
D. Tracking aliases are primarily relevant when used with email conversion tracking.
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