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CRT-550 Practice Questions

Question # 1
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices. Which reasons warrants this implementation? Choose 2 answers.
A. Support non-English responses with Reply Mail Management.
B. Localized language and display options based on location and culture.
C. Tracking information for campaigns sent by each office.
D. Localized physical mailing address displayed in the default email footer


B. Localized language and display options based on location and culture.
C. Tracking information for campaigns sent by each office.


Question # 2

How do you use data designer to link the web analytics data to your subscriber data?
Use a marketing cloud data extension
Question #:5
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

A.

Increase volume of emails to a wider audience

B.

Increase the use of dynamic content in emails

C.

Adopt a Cart Abandonment Email Campaign

D.

Introduce more identity verification steps in check out process



B.

Increase the use of dynamic content in emails


C.

Adopt a Cart Abandonment Email Campaign



Question # 3

An existing triggered send needs to be updated with new content
Select the correct sequence
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
Question #:42
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

A.

Profile attributes

B.

Preference attributes

C.

Publication Lists

D.

Preference Lists



C.

Publication Lists



Question # 4

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

A.

Create a new Attribute Group referencing all email address fields in Data Designer.

B.

Create a new Import to populate subscriber email addresses into All Subscribers.

C.

Add all email address fields into the Mobile Application and Predictive Intelligence Applications.

D.

Add all email address fields into the Contact Configuration screen in the correct order



D.

Add all email address fields into the Contact Configuration screen in the correct order



Question # 5

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution

A.

Enable triggered sends on the Lead object in configuration

B.

Write an Apex Trigger on the Lead object

C.

Create the triggered send definition in the sales cloud

D.

Create the triggered send definition in the marketing cloud

E.

Put a SOAP API in place via the marketing cloud API



A.

Enable triggered sends on the Lead object in configuration


B.

Write an Apex Trigger on the Lead object


D.

Create the triggered send definition in the marketing cloud



Question # 6
Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 answers
A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely


B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely


Question # 7
A company collects subscriptions on its website. It does the following: * Compiles that subscription list in a database in the website Content Management System (CMS). * Posts this encrypted list to Marketing Cloud nightly at 11 p.m. * Uses Marketing Cloud as the database of record. * Sends up to five emails a week based on subscriber engagement with prior sends. Which automation sequence (excluding waits) should cover these requirements?
A. File Transfer, Data Extract, Filters, Sends
B. File Transfer, Query, Measures, Sends
C. File Transfer, Import, Measures, Sends
D. File Transfer, Import, Query, Sends


D. File Transfer, Import, Query, Sends


Question # 8

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?

A.

Data Filter

B.

Template Based emails

C.

Suppression List

D.

Automation Studio

E.

Triggered Send



A.

Data Filter


B.

Template Based emails


D.

Automation Studio



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Salesforce CRT-550 Exam Dumps

Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (SU24)
Certification Name: Salesforce Marketing Cloud Consultant

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