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CRT-550 Practice Questions

Question # 1

A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used

A.

AMPScript a single LookupOrderRows function

B.

Dynamic content via the Dynamic content wizard

C.

Server side JavaScript a single LookupOrderedRows function

D.

AMPScript a single lookup function



A.

AMPScript a single LookupOrderRows function




Question # 2

How do you use data designer to link the web analytics data to your subscriber data?
Use a marketing cloud data extension
Question #:5
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

A.

Increase volume of emails to a wider audience

B.

Increase the use of dynamic content in emails

C.

Adopt a Cart Abandonment Email Campaign

D.

Introduce more identity verification steps in check out process



B.

Increase the use of dynamic content in emails


C.

Adopt a Cart Abandonment Email Campaign




Question # 3

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

A.

How often will the layout of the content in a content area change?

B.

What is the maximum file size of the images being used?

C.

What From Name will be used for these emails?

D.

Will image URLs be available publicly?

E.

How often will email content be image-only with text overlaying images?



A.

How often will the layout of the content in a content area change?


B.

What is the maximum file size of the images being used?


D.

Will image URLs be available publicly?




Question # 4

A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers

A.

Use the Organization-Wide Email address.

B.

Use a custom Delivery Profile.

C.

Use a custom Send Classification.

D.

Use the Send From Record Owner option



C.

Use a custom Send Classification.


D.

Use the Send From Record Owner option




Question # 5

A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?

A.

Import the file to a data extension, using the 'add and update' method.

B.

Import the file to a list, using the 'update only' method.

C.

Import the file to a list, using the 'add and update' method.

D.

Import the file to a data extension, using the 'overwrite' method.



A.

Import the file to a data extension, using the 'add and update' method.




Question # 6

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.

A.

High Watermark if journey builder

B.

Preference center is too strict

C.

Deliverability issues on account

D.

Email frequency too high



A.

High Watermark if journey builder




Question # 7

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

A.

Supplemental data for an interaction in Journey Builder.

B.

Database of record other than All Subscribers.

C.

One-to- Many Relationship to the Contact Record.

D.

Data for both Email and MobileConnect sends.



B.

Database of record other than All Subscribers.




Question # 8

Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:

A.

Last purchase date

B.

Products purchased from a competitor

C.

Number of items per order

D.

Channel preference of customers



A.

Last purchase date


D.

Channel preference of customers




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Salesforce CRT-550 Exam Dumps

Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (SU24)
Certification Name: Salesforce Marketing Cloud Consultant

Salesforce CRT-550 exam dumps are created by industry top professionals and after that its also verified by expert team. We are providing you updated Salesforce Certified Marketing Cloud Consultant Exam (SU24) exam questions answers. We keep updating our Salesforce Marketing Cloud Consultant practice test according to real exam. So prepare from our latest questions answers and pass your exam.

  • Total Questions: 151
  • Last Updation Date: 16-Jan-2025

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