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Marketing-Cloud-Consultant Practice Questions

Question # 1

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of activities would best accomplish this?
A. Engagement Split > Send email > Wait > Random Split > Send email
B. Random Split > Send email > Join > Decision Split > Wait > Send email
C. Random Split > Send email > Wait > Engagement Split > Join > Send email
D. Decision Split > Send email > Engagement Split > Send email

C.
Random Split > Send email > Wait > Engagement Split > Join > Send email

Question # 2

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region. How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
A. Create a list in each BU and add subscribers with a matching Region to the list.
B. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
C. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
D. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

D.
Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a
condition to match the corresponding Profile Attribute.

Question # 3

Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails. What solution should they use?
A. Relational data extensions with primary keys to match subscribers with their data
B. List model and Groups in Single Send Journeys
C. Attribute group in Contact Builder for segmentation
D. Data Extension Entry Source in Journey Builder with a filter

B.
List model and Groups in Single Send Journeys

Question # 4

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.Which statement is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 answers
A. Business Units can have more than one parent Business Unit.
B. Subscribers can only appear in one Business Unit.
C. Business Units can mirror an organization's operational structure.
D. Business Units can share information with other Business Units.

C.
Business Units can mirror an organization's operational structure.

D.
Business Units can share information with other Business Units.

Question # 5

Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?
A. Create a scheduled Automation with a Query Activity and a Send Email Activity
B. Use Content Builder Send Flow to send the email to the Salesforce Campaign
C. Create a Journey with a Salesforce Campaign entry source and an Email Activity
D. Create a Journey with a Salesforce Data entry source and an Email Activity

C.
Create a Journey with a Salesforce Campaign entry source and an Email Activity

Question # 6

By which three standard methods could contacts be injected into a journey? Choose 3 answers
A. Mobile Response Event
B. Date-Based Event
C. Predictive Intelligence Event
D. CloudPages Form Submit Event
E. Sales/Service Cloud Event

B.
Date-Based Event

D.
CloudPages Form Submit Event

E.
Sales/Service Cloud Event

Question # 7

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row. Which activities could be used to fulfill this requirement?
A. Salesforce Data Entry, SQL Query Activity, Task Activity
B. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
C. API Event Entry, SQL Query Activity, Task Activity
D. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

B.
Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

Question # 8

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?
A. Journey Settings > No re-entry
B. Contact Evaluation > Evaluate all records
C. Contact Evaluation > Evaluate new records only
D. Journey Settings > Use email attribute from Contacts

C.
Contact Evaluation > Evaluate new records only

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Salesforce Marketing-Cloud-Consultant Exam Dumps

Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (SU24)
Certification Name: Salesforce Marketing Cloud Consultant

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Total Questions: 155
Last Updation Date: 22-Nov-2024

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Marketing-Cloud-Consultant Practice Questions

C.
Random Split > Send email > Wait > Engagement Split > Join > Send email

D.
Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a
condition to match the corresponding Profile Attribute.

B.
List model and Groups in Single Send Journeys

C.
Business Units can mirror an organization's operational structure.

D.
Business Units can share information with other Business Units.

C.
Create a Journey with a Salesforce Campaign entry source and an Email Activity

B.
Date-Based Event

D.
CloudPages Form Submit Event

E.
Sales/Service Cloud Event

B.
Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

C.
Contact Evaluation > Evaluate new records only

Salesforce Marketing-Cloud-Consultant Exam Dumps

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