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Marketing-Cloud-Consultant Practice Questions

Question # 1

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is
placed on their Enhanced FTP, but there is not a consistent time or naming convention for
the file. In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A.

%%BASEFILENAME_FROM_TRIGGER%%

C.

Scheduled Starting Source



A.

%%BASEFILENAME_FROM_TRIGGER%%


D.



Question # 2

How do you add a contact in contact builder?
Choose 2

A.

Import to MyLists

B.

Import to All Subscribers List

C.

Import to DE

D.

Add manually to All Subscribers



A.

Import to MyLists


C.

Import to DE




Question # 3

A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset.
The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

A.

Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File
Transfer unzip > SQL Query

B.

SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

C.

Data Extract with the Tracking Extract type > File Transfer from Safehouse > File
Transfer unzip > Import File

D.

Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with
Tracking Extract type



C.

Data Extract with the Tracking Extract type > File Transfer from Safehouse > File
Transfer unzip > Import File




Question # 4

A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

A.

Ensure the contact is subscribed to the correct keyword.

B.

Check the contact is subscribed to the correct short or long code.

C.

Check the contact opt-in status in All Subscribers.

D.

Ensure the "opt-in" box is checked in the Mobile Connect Demographics table



D.

Ensure the "opt-in" box is checked in the Mobile Connect Demographics table




Question # 5

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to
go along with their MC Instance. The MC instance has been live for a year now, where the
primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2
answers)

A.

Get existing records updated with new Keys sourced from Sales Cloud instance.

B.

Identify what key the customer wants and have the MC Contact model control it.

C.

Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email
Address.

D.

Purge the current records and carry on with new keys sourced from Sales Cloud.



A.

Get existing records updated with new Keys sourced from Sales Cloud instance.


B.

Identify what key the customer wants and have the MC Contact model control it.




Question # 6

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak
shopping day, as a result, a number of logged-in customers' shopping sessions were
disrupted. When the site is back online, the retailer would like to encourage those shoppers
to return the site and continue their shopping.
What action should NTO take? Select One

A.

Import a file of logged-in customers into NTO's existing abandoned cart journey in
Journey builder.

B.

Do not send an email, as outage may have increased negative sentiment, resulting in
unsubscribes.

C.

Create a user-initiated message to logged-in customers to send once the website is
restarted

D.

Create and send an apology email that includes a discount for a future purchase to all
customers.



C.

Create a user-initiated message to logged-in customers to send once the website is
restarted




Question # 7

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided
Send process. How should the consultant meet this requirement?

A.

Create a Salesforce Data Extension for the user to select during a Guided Send.

B.

Assign the integrated user the Marketing Cloud AppExchange User permission set in
Sales Cloud.

C.

Create data validation rules for the integrated user in Sales Cloud.

D.

Add custom links to the page layouts in Marketing Cloud



B.

Assign the integrated user the Marketing Cloud AppExchange User permission set in
Sales Cloud.




Question # 8

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who
have not made a purchase the last six months. Customer are often opted-in to more than
one messaging channel. NTO would like to be able to communicate the same message
across all channels.
Which flow would meet their needs?

A.

Query Activity > API Event > Automation Studio Activities

B.

Import Activity > Decision > Journey Activities

C.

Query Activity > Data Extension Entry Source > Journey Activates

D.

Salesforce Entry Event > Query Activity > Automation Studio Activities



A.

Query Activity > API Event > Automation Studio Activities




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Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (SU24)
Certification Name: Salesforce Marketing Cloud Consultant

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