Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per
emails sent in their digital marketing campaign. A new initiative is being adopted to reverse
the trend.What action should be taken to increase subscriber engagement? Choose 2 answers

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

An analytics team wants to get real-time updates on transactional email metrics,
specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of
their messages. What method should be suggested in this scenario?

NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency?
Choose All that apply

A financial services customer states that families often share email addresses across
multiple checking, savings, loan, and credit accounts. The customer needs to allow
individual accounts to use the same email address in Marketing Cloud but maintain
separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which
includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to
manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the
requirement?
Choose 2 answers

The customer has the following requirements for storing engagement data in their data
warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?

A customer wants to automate the send of a monthly promotional email. The customer will
upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th
day of each month, expecting the email to be deployed upon completion of the import
activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will
provide the file on the Friday prior to the 15th and expect the promotional email to be sent
on that Friday.
Given the customer's requirements, which method should be used to automate their
monthly promotional email?