C. Create a plan for implementation, drive awareness with the sales team, design training and coaching programs, update and document workflows, and measure success.

Answer DescriptionExplanation: To ensure a smooth rollout of an updated sales process, Salesforce best practices recommend a structured approach that includes planning, awareness, training, and continuous measurement. This option emphasizes a comprehensive strategy that covers all aspects necessary for successful change management. Starting with a detailed implementation plan, followed by creating awareness, designing relevant training and coaching programs, updating workflows, and establishing metrics for success, this approach addresses the holistic needs of the sales team. It helps in minimizing resistance to change and ensures the new process is effectively adopted. More details can be found in Salesforce's Change Management Documentation for implementation best practices.

A. Implement a lead scoring strategy,

Answer DescriptionExplanation: A lead scoring strategy helps prioritize leads based on their likelihood of conversion, allowing sales reps to focus on high-quality leads that are more likely to result in sales. Salesforce provides tools such as Einstein Lead Scoring, which can automate this process using AI to analyze lead attributes and behaviors, giving each lead a score that reflects its quality. This strategy supports sales managers’ goals of improving focus and efficiency in handling leads from various sources.

B. Propose a monthly executive steering committee to manage budget, handle direction questions, and ensure development capacity is split equitably.

Answer DescriptionExplanation: The recurring issue faced by Cloud Kicks involves a power imbalance and frequent re-prioritization by the VP of Athleisure, which disrupts project management meetings and limits time for other priorities. Establishing a monthly executive steering committee can address these issues effectively.
Here’s why this is the best approach:
Balanced Oversight and Governance: An executive steering committee brings together key decision-makers to review priorities, manage budget allocations, and ensure all business lines are fairly represented in development planning. This provides a formal structure to manage competing interests.
Equitable Development Allocation: By involving multiple executives, the steering committee can objectively assess and allocate resources among business lines, helping to prevent one group from overshadowing others. This will help maintain balanced focus and avoid over-prioritizing certain projects.
Strategic Decision-Making: With a recurring monthly meeting, the committee can focus on big-picture decisions, reducing the likelihood of frequent, ad hoc project adjustments that derail meetings and detract from strategic discussions.
Option A (weekly all-hands call) may be too frequent and is not ideal for executive decisionmaking. Option C (dividing the development team) could lead to resource inefficiencies and reduce flexibility. The steering committee approach is a standard Salesforce-recommended best practice for managing cross-functional priorities and balancing strategic initiatives. For more on governance best practices, refer to Salesforce's guide on Governance Frameworks.

B. Map the custom field from the Lead object to the custom field on the Account object during lead conversion.

Answer Descriptionteams need visibility on the number of retail locations associated with leads and customers, mapping a custom field from the Lead object to the Account object during lead conversion is the best solution. This approach ensures that the retail location information is carried over from the lead to the account once the lead is converted. This aligns with Salesforce's recommended practice for managing lead conversion and preserving critical data. Here's how it works:
Custom Field Mapping: In Salesforce, custom fields on the Lead object can be mapped to custom fields on the Account, Contact, or Opportunity objects. When a lead is converted, the data in these fields will automatically transfer to the corresponding custom fields in the resulting records.
Data Consistency Across Objects: By mapping the custom field from Lead to Account, the sales and service teams will have a consistent view of the retail locations both during the lead phase and after conversion to a customer account. Visibility and Access: Since both the sales and service teams need access to this data, mapping the field ensures that it remains available and visible on the Account object, where it can be referenced in account-related activities and service cases.
In this scenario, Option A would require creating a new custom object and building additional relationships, which may complicate the data model unnecessarily. Option C, using roll-up summary fields, is not applicable here, as roll-up summaries are typically used for parent-child relationships on related records and not for field mapping during lead conversion.
For more information on lead conversion and custom field mapping, refer to Salesforce’s official documentation on Mapping Custom Lead Fields for Lead Conversion. This document outlines how custom field mapping functions during lead conversion, allowing for seamless data transfer to maintain information continuity between lead and account records.

B. To create customer segments with personas and scoring

Answer DescriptionExplanation: Using AppExchange data services can greatly enhance Cloud Kicks’ ability to improve ROI through data-driven customer segmentation. These services offer advanced tools for building customer personas and applying scoring models, which enable targeted marketing and sales strategies. By leveraging enriched data from AppExchange, Cloud Kicks can gain deeper insights into customer behaviors and preferences, allowing for more personalized engagement and efficient resource allocation

B. Performance Analysis for App Builder

Answer DescriptionExplanation: When users report that Lightning pages are loading slowly, using the Performance Analysis for App Builder tool can help identify performance issues and optimization opportunities. This tool provides insights into page load times and recommends best practices to improve Lightning page performance.
Performance Analysis for Lightning Pages: This tool allows admins and consultants to evaluate how specific components on a page affect load times, helping to identify potential bottlenecks.
Impact on User Adoption: By improving Lightning page performance, user satisfaction and adoption are likely to increase, as slow load times can deter users from engaging with the system.
Option A (Data Integration Metric) and Option C (Real-Time Event Monitoring) are not directly focused on page performance analysis. For more information, see Salesforce’s Performance Analysis for App Builder documentation.

B. The order associated with the account is in draft status.

Answer DescriptionExplanation: In Salesforce, orders must be in "Draft" status to allow any changes to account or contract details. Once an order is activated, editing options for associated account or contract information become restricted. If the order is still in draft status, sales reps have the flexibility to update these details as needed.
An active contract or different currency on an order does not inherently restrict the ability to edit account or contract details as long as the order is in draft status. Once the order is activated, however, modifications to account and contract information are limited.

C. Closed Won Opportunities with Activities

Answer DescriptionExplanation: To understand the impact of logging interactions on won sales deals, a report