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Marketing-Cloud-Account-Engagement-Specialist Practice Questions

Question # 1
What must be created in order to send an autoresponder?
A. Test email
B. One-to-one email
C. Email template
D. List email


C. Email template

Explanation:

In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option “Autoresponder emails” under “Available For”. An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file

Question # 2
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
A. Link clicks
B. Page visits
C. Email opens
D. Form completions


A. Link clicks
B. Page visits
C. Email opens

Explanation:

The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.

Question # 3
Which two capabilities are true for completion actions? Choose 2 answers
A. Completion actions are applied retroactively
B. Completion actions apply to both visitors and prospects
C. Completion actions cannot be applied directly on a landing page
D. Completion actions do not execute on image file downloads


C. Completion actions cannot be applied directly on a landing page
D. Completion actions do not execute on image file downloads

Explanation: According to the Salesforce documentation, the two capabilities that are true for completion actions are: C) Completion actions cannot be applied directly on a landing page, and D) Completion actions do not execute on image file downloads. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email, submitting a form, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect’s score. Completion actions cannot be applied directly on a landing page, as landing pages do not have completion actions. However, completion actions can be applied on the forms or custom redirects that are embedded on the landing page. Completion actions do not execute on image file downloads, as image file downloads are not considered as completion events. However, completion actions can be executed on other types of file downloads, such as PDFs or Word documents. Completion actions are not applied retroactively, as they are only applied to prospects who complete the marketing element after the completion action is created. Completion actions do not apply to both visitors and prospects, as they only apply to prospects who have been identified by their email address or their Marketing Cloud Account Engagement tracking cookie.

Question # 4
What should you do when multiple users are editing an email template at the same time?
A. Multiple users cannot edit the same email template at the same time
B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
C. Update the same draft at the same time since the system will recognize updates made by both users
D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one


B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

Explanation:

The best practice when multiple users are editing an email template at the same time is to always click Save and Exit or Save Draft and Exit to commit your changes and close your session before someone else edits it. This way, you can avoid overwriting or losing your work, and ensure that the email template is consistent and accurate. If you do not save and exit, the system will warn you that another user is editing the same email template and ask you to confirm your changes

Question # 5
LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website. Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
A. Conversions Report
B. Landing Page report
C. Form Handler Report
D. Form Report


D. Form Report

Explanation: If LenoxSoft has a Marketing Cloud Account Engagement form titled “Request a Demo” on their external website, they should use the Form Report to see how many views their form has received (D). The Form Report shows the number of views, submissions, and conversions for each form created in Marketing Cloud Account Engagement. The Conversions Report (A) shows the number of prospects who converted from anonymous visitors to identified prospects. The Landing Page Report (B) shows the number of views, submissions, and conversions for each landing page created in Marketing Cloud Account Engagement. The Form Handler Report © shows the number of submissions and conversions for each form handler created in Marketing Cloud Account Engagement.

Question # 6
Completion actions only affect prospects not visitors?
A. True
B. False


A. True

Explanation:

Completion actions are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. Completion actions only affect prospects, not visitors, because visitors are anonymous and have not been identified by Marketing Cloud Account Engagement yet

Question # 7
A user wants to set up an automated grading model in Marketing Cloud Account Engagement. Which two components are required to achieve this? Choose 2 answers
A. Profile
B. Automation Rule
C. Marketing Cloud Account Engagement Score
D. Dynamic List


A. Profile
B. Automation Rule

Explanation:

According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either. References: [Salesforce documentation]


Question # 8
When is a prospect automatically removed from future email sends?
A. Soft Bounce
B. Hard Bounce
C. Any Bounce
D. None
E. After 5 Soft Bounces


B. Hard Bounce
E. After 5 Soft Bounces

Explanation: A prospect is automatically removed from future email sends when they either hard bounce or soft bounce five times. A hard bounce occurs when an email is permanently rejected by the recipient’s server, usually because the email address is invalid, non-existent, or blocked. A soft bounce occurs when an email is temporarily rejected by the recipient’s server, usually because the mailbox is full, the server is down, or the message is too large. A hard bounce indicates that the email address is no longer valid and should be removed from your list. A soft bounce indicates that the email address may still be valid, but there is a temporary issue that prevents the delivery. However, after five soft bounces, Marketing Cloud Account Engagement will mark the prospect as undeliverable and stop sending emails to them.

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Dumps

Exam Name: Salesforce Marketing Cloud Account Engagement Specialist (WI25)
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