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Marketing-Cloud-Account-Engagement-Specialist Practice Questions

Question # 1
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?
A. Page action
B. Custom redirect
C. Campaign tracking code
D. Landing page


B. Custom redirect

Explanation:

The Marketing Cloud Account Engagement function that should be used to track prospect engagement on a banner ad on a third-party site is custom redirect. A custom redirect is a feature that allows you to track and measure the click-through rate of any online marketing content, such as banner ads, social media posts, or email links. You can use custom redirects to create trackable URLs for your banner ads, and monitor how many prospects click on them. You can also use custom redirects to perform actions on the prospects who click on them, such as adding them to a list, assigning them to a user, or changing their field values

Question # 2
Which list email report metric represents the total number of emails minus hard and soft bounces?
A. Total Opt Outs
B. Total Sent
C. Total Queued
D. Total Delivered


D. Total Delivered

Explanation: The list email report metric that represents the total number of emails minus hard and soft bounces is total delivered. Total delivered measures how many emails were successfully delivered to the recipients’ inboxes, without being rejected by the email servers. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are not the same as total delivered. Total opt outs measures how many recipients unsubscribed from your emails. Total sent measures how many emails were sent from Marketing Cloud Account Engagement. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement.

Question # 3
Which two considerations must be made when creating a repeating automation rule? (Choose 2 answers)
A. Setting how many prospects are allowed to match the repeating automation rule
B. Setting a date for when prospects can no longer match the repeating automation rule
C. Setting how many days must pass before a prospect can match the repeating automation rule
D. Setting the number of times a prospect can match the repeating automation rule


C. Setting how many days must pass before a prospect can match the repeating automation rule
D. Setting the number of times a prospect can match the repeating automation rule

Explanation: A repeating automation rule is a type of automation rule that allows prospects to match the rule more than once, as long as they meet the criteria again. When creating a repeating automation rule, two considerations must be made: setting how many days must pass before a prospect can match the repeating automation rule again ©, and setting the number of times a prospect can match the repeating automation rule in total (D). These settings help prevent prospects from being over-marketed or receiving duplicate actions. Setting how many prospects are allowed to match the repeating automation rule (A) or setting a date for when prospects can no longer match the repeating automation rule (B) are not available options for repeating automation rules.

Question # 4
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet. What can a Pardot administrator enable the form in order to reset the form after each new submission?
A. Completion actions
B. A URL redirect
C. Kiosk/Data Entry Mg
D. Bot protection via a honeypot


C. Kiosk/Data Entry Mg

Explanation: For a Pardot form used on a computer tablet in a setting like a conference, the Kiosk/Data Entry Mode is an ideal feature to enable. This mode is specifically designed for public or shared use scenarios, where multiple individuals will be filling out the form in succession. When this mode is enabled, the form automatically resets after each submission, clearing all previously entered data and preparing the form for the next user. This ensures that each participant sees a fresh form, preventing the accidental sharing of personal information between users and facilitating a smooth data entry process in hightraffic environments.

Question # 5
What information can you find about your competitors in Marketing Cloud Account Engagement?
A. Alexa rank
B. BBB score
C. News article mentions
D. Number of inbound links
E. Number of indexed pages


A. Alexa rank
D. Number of inbound links
E. Number of indexed pages

Explanation: You can find the following information about your competitors in Marketing Cloud Account Engagement: Alexa rank, number of inbound links, and number of indexed pages. These are the metrics that Marketing Cloud Account Engagement’s competitor website monitoring feature provides, which help you assess how well your competitors’ websites are performing in terms of SEO. Alexa rank is a measure of how popular a website is compared to millions of other websites. Number of inbound links is the total number of links from other websites that point to a website. Number of indexed pages is the total number of pages that a website has that are recognized by search engines.

Question # 6
When are visitors converted to prospects?
A. When they run through completion actions
B. When an automation rule runs
C. When a prospect fills out a form or form handler
D. When the prospect visits a Marketing Cloud Account Engagement landing page


C. When a prospect fills out a form or form handler

Explanation:

Visitors are anonymous web browsers who have interacted with your online marketing content, such as your website, landing pages, or custom redirects. Visitors are converted to prospects when they fill out a form or form handler, which captures their email address and other information. Filling out a form or form handler is the only way to convert a visitor to a prospect. Running through completion actions, matching an automation rule, or visiting a Marketing Cloud Account Engagement landing page do not convert visitors to prospects, unless they also fill out a form or form handler on those pages. References: Visitors and Prospects, Forms and Form Handlers


Question # 7
What does Marketing Cloud Account Engagement use to track HTML email opens?
A. A tracking link is used as soon as a prospect clicks to open the email.
B. A tracking pixel loads on HTML emails when images are downloaded.
C. Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
D. A tracking pixel loads on text emails when images are downloaded.


B. A tracking pixel loads on HTML emails when images are downloaded.

Explanation:

Marketing Cloud Account Engagement uses a tracking pixel to track HTML email opens. A tracking pixel is a small image that is embedded in an HTML email, and it loads when the recipient opens the email and downloads the images. Marketing Cloud Account Engagement uses the tracking pixel to record the email open activity and associate it with the prospect record. Marketing Cloud Account Engagement does not use a tracking link to track HTML email opens, because a tracking link is a link that is modified by Marketing Cloud Account Engagement to track the click activity and redirect the recipient to the original URL. Marketing Cloud Account Engagement does not track email opens only if a link is clicked, because email opens and link clicks are different activities that are tracked separately. Marketing Cloud Account Engagement does not use a tracking pixel to track text email opens, because text emails do not support images or HTML.

Question # 8
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form. Which data format is recommended for the email field?
A. Text
B. Email with valid server
C. Emails not from ISPs and free email providers
D. Email


C. Emails not from ISPs and free email providers

Explanation:

The recommended data format for the email field to ensure that only a prospect’s company email address with the format of ‘’name@companyname.com" is captured on their form is “Emails not from ISPs and free email providers”. This option will validate that the email address entered by the prospect is not from a common internet service provider (ISP) or a free email provider, such as Gmail, Yahoo, or Hotmail. This option will help you filter out personal or invalid email addresses and capture more accurate and qualified leads

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Dumps

Exam Name: Salesforce Marketing Cloud Account Engagement Specialist (SU24)
Certification Name: Marketers

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