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Marketing-Cloud-Administrator Practice Questions

Question # 1
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers. Why would the total contact count be less than the total number of contacts from all data sources?
A. Synchronized contacts are only counted after sending
B. Only active email subscriber discounted
C. Mobile subscribers are not counted as contacts.
D. There are overlapping contacts in each of the channel


D. There are overlapping contacts in each of the channel

Explanation: There are overlapping contacts in each of the channel is why the total contact count would be less than the total number of contacts from all data sources. Contacts are unique individuals who can be reached through one or more channels in Marketing Cloud, such as email, mobile, or social. Contacts are counted based on their Contact Key, which is a unique identifier for each contact. If a contact has multiple channels associated with them, such as email and mobile, they are only counted once in the total contact count. Therefore, if there are overlapping contacts in each of the channel, the total contact count would be less than the sum of contacts from all data sources.

Question # 2
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?
A. The IP address is on reserve, is already in use, and has an email sending history.
B. Building desirable sending history and data will be variable based on list size and engagement.
C. Sending in large volumes will alert ISPs the new IP Address is now in use.
D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.


B. Building desirable sending history and data will be variable based on list size and engagement.

Explanation: The Marketing Cloud admin should consider that building desirable sending history and data will be variable based on list size and engagement when sending from the new IP address. A new IP address has no reputation with ISPs and needs to be warmed up gradually by sending emails to engaged and active subscribers. The send volume and frequency should be adjusted according to the list size and engagement level of NTO’s subscribers to avoid being marked as spam or blocked by ISPs. The other options are incorrect because:

The IP address is on reserve, is already in use, and has an email sending history. This describes an existing IP address, not a new one. An existing IP address already has a reputation with ISPs and does not need to be warmed up. Sending in large volumes will alert ISPs the new IP Address is now in use. This is not a consideration, but rather a mistake. Sending in large volumes from a new IP address will raise red flags with ISPs and may result in poor deliverability or blacklisting.

Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns. This is not a consideration, but rather the opposite of what should be done. Migration of smaller, triggered campaigns should be done first before bringing on larger marketing campaigns, as this will help build trust and reputation with ISPs.

Question # 3
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio. What should the admin do to prevent the prefix from deploying in live sends?
A. Use Proof instead of [PREVIEW]
B. Add [PREVIEW] to the subject line validation list
C. Require several campaign approvals
D. Wrap the subject line with AMP script


D. Wrap the subject line with AMP script

Explanation:
The best way to prevent the prefix [PREVIEW] from deploying in live sends is to wrap the subject line with AMP script that checks if the send is a test send or a live send. For example:
%%[
IF _IsTestSend == true THEN
SET @subject = "[PREVIEW] " + @subject
ENDIF
]%%

Using Proof instead of [PREVIEW] does not solve the problem, as it still shows up in live sends. Adding [PREVIEW] to the subject line validation list does not prevent it from deploying, but rather prevents any email with [PREVIEW] in the subject line from being saved. Requiring several campaign approvals does not guarantee that the prefix will be removed before sending.

Question # 4
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a formula field
B. Filter existing records in All Subscribers
C.

Filter records created after a specified date <br>

D. Filter records on a Boolean field


D. Filter records on a Boolean field

Explanation:

To ensure only specific Contacts are synced from Sales Cloud, the admin should filter records on a Boolean field1. This allows the admin to select only the Contacts that have a true value for a checkbox field, such as “Sync to Marketing Cloud” or "Email Opt-in"1. Filtering records on a formula field, a date field, or existing records in All Subscribers are not supported options for synchronizing Contacts


Question # 5
Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible?
A. Join
B. Einstein STO
C. Engagement Split
D. Wait Until Date


B. Einstein STO

Explanation:

The Einstein STO activity allows the journey to send five different versions of an initial welcome email to new subscribers at the optimal time for each subscriber. This activity requires only one email and one activity, whereas the Join activity would require five emails and five activities.

Question # 6
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave. How should NTO create a new user to fill in?
A. Delete the campaign manager's user and create a new user
B. Disable the campaign manager's user and create a new user
C. Transfer the campaign manager's permissions to a new user
D. Deactivate the campaign manager's license and assign it to the new user


B. Disable the campaign manager's user and create a new user

Explanation:
To create a new user to fill in for a campaign manager who is out on parental leave, NTO should disable the campaign manager’s user and create a new user. Disabling a user means that NTO can temporarily deactivate a user’s access to Marketing Cloud without deleting their user information or settings. Creating a new user means that NTO can add a new user with their own user information and settings. This way, NTO can reuse an existing license without losing any data or configurations from the campaign manager’s user. The other options are incorrect because:

Delete the campaign manager’s user and create a new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also delete the campaign manager’s user information and settings permanently. This means that NTO will lose any data or configurations associated with the campaign manager’s user, such as roles, permissions, preferences, reports, or dashboards.

Transfer the campaign manager’s permissions to a new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also transfer the campaign manager’s permissions to the new user. This means that NTO will change the access level of both users, which may cause security or compliance issues.

Deactivate the campaign manager’s license and assign it to the new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also deactivate the campaign manager’s license permanently. This means that NTO will reduce their number of available licenses by one, which may affect their future user management.

Question # 7
Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue?! Choose 2 answers
A. Create Support Case
B. Failed Sends
C. Help and Training
D. System Status
Explanation:

To troubleshoot the issue with their sends, NTO can use the following links in Setup Home:

Failed Sends3. This page shows the details of any sends that failed to complete due to errors or issues with the send definition or data extension3.

System Status4. This page shows the current status and performance of Marketing Cloud and its features, such as Email Studio, Journey Builder, and Automation Studio4. The other options are not relevant for troubleshooting send issues because:

Create Support Case5. This link allows NTO to create a case with Salesforce Support for any technical issues or questions they have with Marketing Cloud. However, this is not a direct way to troubleshoot their own send issues.

Help and Training. This link allows NTO to access various resources and guides for learning and using Marketing Cloud. However, this is not a specific way to troubleshoot their own send issues.


Question # 8
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries. Which future would allow this functionality?
A. Query Studio
B. Journey Builder
C. Cloud Pages
D. Synchronized Data Sources.


D. Synchronized Data Sources.

Explanation:

To use Sales Cloud data in their queries, the admin should use Synchronized Data Sources. This feature allows Marketing Cloud to automatically import and update data from Sales Cloud objects and fields. The data is stored in data extensions that can be queried using SQL.


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Salesforce Marketing-Cloud-Administrator Exam Dumps

Exam Name: Salesforce Certified Marketing Cloud Administrator (WI25)
Certification Name: Marketers

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