Question # 1 A publishing company has presented the following:A need to send renewal reminders to customers whose subscriptions expire in 15 days
and 7 days. A campaign needs to be created and managed by a general marketing user who will not
have administrative rights and who is not technical. The customer's expiration date is included in the data file.
What component should the customer's solution include?
( Choose 3 answers )A. Suppression listB. Data FilterC. Triggered SendD. Template-based emailsE. Automation Studio Term
Click for Answer
B. Data FilterD. Template-based emailsE. Automation Studio Term
Answer Description Explanation :
Data Filter, Template-based emails, and Automation Studio are the components that the
customer’s solution should include. Data Filter is used to segment a data extension based
on specific criteria, such as the customer’s expiration date. Template-based emails are
used to create emails with predefined layouts and content blocks that can be easily
customized by a general marketing user. Automation Studio is used to automate the email
sends based on a schedule or a trigger.
Question # 2 Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from
duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email
channels are used within the same account? A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for
each channel used.B. Use a third-party system to identify and delete duplicate Contact Keys.C. Strategically control the Contact Key values and tie records together across channels
using this key.D. Strategically control the Contact Key values in email, but let Marketing Cloud
automatically tie records as needed from Mobile Push.
Click for Answer
C. Strategically control the Contact Key values and tie records together across channels
using this key.
Answer Description Explanation :
The best way to prevent duplicate records in Marketing Cloud is to strategically control the Contact Key values and tie records together across channels using this key. The Contact
Key is a unique identifier for each contact in Marketing Cloud, and it can be set by the
admin or automatically generated by Marketing Cloud. If the same Contact Key is used for
a contact in both email and mobile push channels, then the contact will be unified and not
duplicated.
Question # 3 A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds
what should the admin do to fix the issue? A. use %%FILENAME_FROM_TRIGGER%% in the Import File ActivityB. Make sure the team has a date stamp to avoid duplicationC. Make sure the files are placed in the correct subfolder within the SFTPD. Use the exact file name used for the trigger in the Import File Activity
Click for Answer
A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
Answer Description Explanation:
Using %%FILENAME_FROM_TRIGGER%% in the Import File Activity allows the automation to import any file that matches the filename pattern, regardless of the date and time stamp. This is the recommended solution for File Drop Automations
Question # 4 Setup Assistant provides information and resources for configuring a newMarketing Cloud
account.
Which two topics does Setup Assistant cover?
Choose 2 answers A. Enabling Mobile ConnectB. Managing the Enhanced SFTPC. Configuring Journey BuilderD. Setting up the Data Structure
Click for Answer
B. Managing the Enhanced SFTPD. Setting up the Data Structure
Answer Description Explanation : Setup Assistant covers the following two topics:
Setting up the Data Structure. This topic provides information and resources for
configuring the data structure in Marketing Cloud, such as creating data
extensions, importing data, setting up data retention policies, and managing
subscriber status.
Enabling Mobile Connect. This topic provides information and resources for
enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting
up short codes or long codes, creating text messages, and sending text
messages. The other options are incorrect because:
Configuring Journey Builder. This is not a topic that Setup Assistant covers, as
Journey Builder is a product that allows NTO to create and manage customer
journeys across various channels, such as email, mobile, social, or advertising.
However, Setup Assistant does not provide information or resources for
configuring Journey Builder; it only provides information or resources for
configuring Marketing Cloud products that are included in the core subscription.
Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as
Enhanced SFTP is a feature that allows NTO to securely transfer files between
Marketing Cloud and external systems using SFTP protocol. However, Setup
Assistant does not provide information or resources for managing the Enhanced
SFTP; it only provides information or resources for managing Marketing Cloud
products that are included in the core subscription.
Question # 5 A Marketing Cloud admin notices out of the last several sends, Send log data for a recent
How could the admin ensure send data is recorded? A. Send logging is enabled for the sendB. Correct Send Log template is selectedC. Send Logging is available for A/B testsD. Data retention settings is specified
Click for Answer
A. Send logging is enabled for the send
Answer Description Explanation:
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.
Question # 6 A Marketing Cloud Admin has noticed a File Drop Automation has been failing on
the import File activity. The automation is configured with a filename pattern, so the
filename is expected to begin with customer_import_. The import is configured to look
for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv,
however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue? A. Use the exact filename used for the trigger in the import File ActivityB. Make sure the file is placed on the correct subfolder within the SFTPC. Make sure the filename has a date stamp to avoid duplicationD. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
Click for Answer
D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
Answer Description Explanation:
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations
Question # 7 Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers A. Data ExtensionsB. Publication ListsC. ListsD. Groups
Click for Answer
B. Publication ListsC. Lists
Answer Description Explanation:
The out-of-the-box Subscription Center can display publication lists and lists, which are two types of data structures that can be used to manage subscribers’ preferences and opt-outs. Data extensions and groups are not supported by the out-of-the-box Subscription Center, but they can be used in a custom Subscription Center.
Question # 8 A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the
cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement? A. Tokenized SendingB. List SendingC. Field Level EncryptionD. Distributed Marketing Sends
Click for Answer
A. Tokenized Sending
Answer Description Explanation : To avoid storing sensitive data in the cloud, the admin should use Tokenized
Sending. This feature allows Marketing Cloud to send emails without storing sensitive data
such as credit card numbers or social security numbers. Instead, Marketing Cloud uses
tokens that are replaced with actual data at send time by an external system.
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