Question # 1 Northern Trail Outfitters wants to send a custom survey to customers asking about their
experience following a recent purchase.
Which feature should be used to create a survey form? A. Mobile ConnectB. Content BuilderC. Smart CaptureD. Profile Center
Click for Answer
C. Smart Capture
Answer Description Explanation :
Smart Capture is the feature that should be used to create a survey form. Smart Capture is
a feature that allows marketers to create and insert forms within landing pages or emails,
such as surveys, polls, or feedback requests. Smart Capture can be customized with
different fields, labels, buttons, and actions. Smart Capture can capture subscriber
responses and store them in a data extension or update existing records in Marketing
Cloud.
Question # 2 Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers A. Time Between Send and EngagementB. Email Performance by DeviceC. Email Sending Performance ReportD. Deliverability Complaint Rate
Click for Answer
A. Time Between Send and EngagementB. Email Performance by Device
Answer Description Explanation:
Question # 3 Where would a Marketing Cloud admin view all verified email addresses? A. Identity Verification LogB. From Address ManagementC. Reply Mail ManagementD. Sender Profiles
Click for Answer
B. From Address Management
Answer Description Explanation:
Question # 4 Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands
under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized? A. Create child business units for each brand and nest another level of child business units
for GEOsB. Create and apply folders with naming conventions in the current account to keep track of
brand assets.C. Create new Enterprise business units for each brand and child business units for each
of the brand's GEOs.D. Create one child business unit for the other brands to share but apply folders and
naming conventions.
Click for Answer
A. Create child business units for each brand and nest another level of child business units
for GEOs
Answer Description Explanation :
Create child business units for each brand and nest another level of child business units for
GEOs is how the rest of the business units should be organized. Business units are
organizational units that allow marketers to segment their Marketing Cloud account based
on different brands, regions, products, or channels. By creating child business units for
each brand and nesting another level of child business units for GEOs, NTO can manage
their marketing activities and assets for each subsidiary brand and location separately.
Question # 5 A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.
How would the admin assign users to the business units? A. Give permissions to users at top-level account to assign their own business units.B. Search for the individual user, select their name, and click Manage Business Units.C. Search for the individual user, select their name and click Edit Business Units.D. Re-import the users to update their assigned business units
Click for Answer
B. Search for the individual user, select their name, and click Manage Business Units.
Answer Description Explanation:
Question # 6 How are publication lists used in the Marketing Cloud? A. To send communication to all subscribers, regardless of opt -in status.B. To manage subscribers in guided and triggered email sends.C. To build dynamic content rules by subscriber type.D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Click for Answer
D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Answer Description Explanation:
Question # 7 Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing
and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
(Choose 2 answers) A. Define a Sender ProfileB. Define a Subscriber -specific From NameC. Define custom Reply Mail ManagementD. Define a Delivery Profile
Click for Answer
A. Define a Sender ProfileD. Define a Delivery Profile
Answer Description Explanation :
Send classifications require defining a sender profile and a delivery profile. A sender
profile defines the From Name, From Email, and Reply Email for an email send. A delivery
profile defines the IP address, domain, and header and footer information for an email
send. Defining a subscriber-specific From Name and custom Reply Mail Management are
not necessary for creating send classifications.
Question # 8 A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced? A. Filter records on a formula field B. Filter existing records in All Subscribers C. Filter records created after a specified
date <br>
D. Filter records on a Boolean field
Click for Answer
D. Filter records on a Boolean field
Answer Description Explanation:
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