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Marketing-Cloud-Administrator Practice Questions

Question # 1
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable. What issue could the admin be facing?
A. Keyword is used within another business unit
B. Keyword is a reserved word
C. Keyword has too many characters
D. Keyword fails to meet content standards


A. Keyword is used within another business unit

Explanation:

The issue that the admin could be facing when entering the desired keyword CELEBRATION is that the keyword is used within another business unit. A keyword is a word or phrase that subscribers can use to interact with NTO via SMS messages, such as opting in or out of a text message program. A keyword can only be used by one business unit within Marketing Cloud, so if another business unit has already claimed CELEBRATION as their keyword, then it will be unavailable for other business units1. The other options are incorrect because:

Keyword is a reserved word. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION is not a reserved word in Marketing Cloud. A reserved word is a word or phrase that has a special meaning or function in Marketing Cloud and cannot be used as a keyword by any business unit1. Some examples of reserved words are HELP, STOP, JOIN, and INFO1.

Keyword has too many characters. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not have too many characters for a keyword. A keyword can have up to 15 characters in Marketing Cloud, and CELEBRATION has only 11 characters1.

Keyword fails to meet content standards. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not fail to meet content standards for a keyword. Content standards are guidelines that NTO should follow when choosing a keyword to ensure that it is relevant, appropriate, and compliant with their industry and market regulations1. CELEBRATION does not violate any content standards for a keyword, as it is not offensive, misleading, or illegal.


Question # 2
An email manager was anticipating a test email to arrive in their inbox. Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
A. My Tracking > Test Send Emails
B. My Reports > Administrator Reports > Email Send Report
C. My Reports > Administrator Reports > Email Sends By User
D. My Tracking > A/B Testing


A. My Tracking > Test Send Emails

Explanation:

To view the test emails that have been sent from Email Studio, the Marketing Cloud admin can go to My Tracking > Test Send Emails3. This page shows the details of each test email, such as the subject line, sender name, recipient email, and status3. The other options are not relevant for viewing test emails.

Question # 3
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud. Which two fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house this data? (Choose 2 answers)
A. Number
B. Text
C. Boolean
D. Decimal


B. Text
C. Boolean

Explanation: When creating a data extension, the fields that would need minimal consideration for size/scalability reasons are text and Boolean. Text fields can store up to 4000 characters and boolean fields can store only true or false values. Number and decimal fields can store larger values and may require more storage space.

Question # 4
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
A. Google Analytics 360
B. Collect Tracking code
C. Collect Tracking code
D. Web & Mobile Analytics


B. Collect Tracking code

Explanation:

The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1

Question # 5
What is Setup Assistant?
A. Support service allowing the outsourcing of repetitive admin tasks
B. A prioritized account configuration checklist
C. A search within Help and Training limited to configuration documents
D. A dashboard containing key metrics for the business unit


B. A prioritized account configuration checklist

Explanation: Setup Assistant is a prioritized account configuration checklist that guides you through the essential steps to set up your Marketing Cloud account. It provides links to relevant documentation and resources to help you complete each task.

Question # 6
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.

The data extensions contain the following information:

- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price

Which two actions should be taken in Data Designer?

Choose 2 answers

A. Create a one-to-one relationship between the contact record and Order Details.
B. Create a one -to -many relationship between Orders and Order_Details.
C. Create a one-to-one relationship between Orders and Order_Details.
D. Create a one-to-one relationship between Order_Details and Products.


B. Create a one -to -many relationship between Orders and Order_Details.
D. Create a one-to-one relationship between Order_Details and Products.

Explanation:

Creating a one-to-many relationship between Orders and Order_Details is the correct action, as each order can have multiple order details, but each order detail belongs to only one order. Creating a one-to-one relationship between Order_Details and Products is the correct action, as each order detail corresponds to only one product, and each product can be in only one order detail. Creating a one-to-one relationship between the contact record and Order Details is not correct, as each contact can have multiple order details, and each order detail can belong to different contacts. Creating a one-to-one relationship between Orders and Order_Details is not correct, as each order can have multiple order details.


Question # 7
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list. Which two steps should the admin take to enable this functionality? (Choose 2 answers)
A. Ensure a Custom response is enabled for Automated Response in Reply mail Management
B. Verify Reply Mail Management has been enabled in the account
C. Select Unsubscribe Manual requests in Reply Mail Management
D. Select Delete Auto-Replies and Out-of-Office mail Management


A. Ensure a Custom response is enabled for Automated Response in Reply mail Management
C. Select Unsubscribe Manual requests in Reply Mail Management

Explanation:

To automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list, the admin should take two steps:

Ensure a Custom response is enabled for Automated Response in Reply Mail Management. This will allow Marketing Cloud to process replies that contain keywords such as unsubscribe, remove, or opt out and update the subscriber status accordingly.

Verify Reply Mail Management has been enabled in the account. This will allow Marketing Cloud to handle replies to marketing emails and route them to a designated email address or domain.

Question # 8
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension. What consideration could account for this behavior?
A. Data retention settings were incorrect in the data extension.
B. The email address in All Subscribers is prioritized.
C. Contact Builder was not configured properly.
D. The data extension was not configured as sendable.


B. The email address in All Subscribers is prioritized.

Explanation:

The reason why the customer continues to receive NTO’s daily digest at their old address is because the email address in All Subscribers is prioritized. All Subscribers is the master list of subscribers in Marketing Cloud that stores their email address and subscription status. When NTO sends an email to a data extension, Marketing Cloud checks if the subscriber exists in All Subscribers and uses their email address and status from there. Therefore, deleting the customer from the data extension does not affect their subscription status or email address in All Subscribers. NTO’s Marketing Cloud Admin should update or delete the customer from All Subscribers instead. The other options are incorrect because:

Data retention settings were incorrect in the data extension. Data retention settings determine how long records are kept in a data extension before they are deleted or archived. However, this does not affect the subscription status or email address of subscribers in All Subscribers. Contact Builder was not configured properly. Contact Builder is a tool that allows NTO to manage their contacts and their attributes across different data sources. However, this does not affect the subscription status or email address of subscribers in All Subscribers.

The data extension was not configured as sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. However, this does not affect the subscription status or email address of subscribers in All Subscribers.


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Exam Name: Salesforce Certified Marketing Cloud Administrator (WI25)
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