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Marketing-Cloud-Administrator Practice Questions

Question # 1
What functionality is contained in Journey Builder that does not exist in Automation Studio?
A. Native execution of a Server-side JavaScript activity.
B. The option to convert aqualified Lead to a Contact.
C. Flexibility to wait based on duration or a specific time.
D. The ability to send an email to a Salesforce audience


B. The option to convert aqualified Lead to a Contact.

Explanation: The option to convert a qualified Lead to a Contact is a functionality that is contained in Journey Builder but not in Automation Studio. This option allows marketers to create journeys that interact with Salesforce CRM data and automate lead conversion based on predefined criteria.

Question # 2
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions?
A. Deploy Multi-Org with a single Marketing Cloud Account
B. Deploy separate Publication Lists for each region within one account
C. Filter data view permissions at the subscriber level
D. Separate regions into business units and apply Subscriber Filters


D. Separate regions into business units and apply Subscriber Filters

Explanation:

Separating regions into business units and applying subscriber filters is the best way to ensure distinct data integrity across the regions. Subscriber filters allow you to control which subscribers are visible in each business unit based on criteria such as location, language, or preference.

Question # 3
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:
  • Customer data (email address, first name, last name...).
  • Event registration (email address, event ID, event name, event type, venue ID...).
  • Venue details (venue ID, venue name, venue address...).
  • Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
(Choose 2 answers)
A. Customer Data
B. Event Registration
C. Venue Details
D. Payment Details


B. Event Registration
C. Venue Details

Explanation: Event registration and venue details are the two data sources that must be incorporated inside Contact Builder. Event registration contains the event ID, event name, event type, and venue ID, which are needed for the decision split and the dynamic content in the email. Venue details contain the venue ID, venue name, and venue address, which are needed for populating the venue details in the email with AMPscript. Customer data and payment details are not essential for this scenario and can be excluded from Contact Builder.

Question # 4
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?
A. Data management
B. Security
C. Feature Settings
D. Company Settings


D. Company Settings

To update their Marketing Cloud SFTP password, the admin should go to Company Settings in Setup. There, they can find the FTP Accounts section and click Edit on their SFTP account. They can then enter a new password and save it.

Question # 5
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months. What action should be taken?
A. Configure the business unit data retention setting to 12 months
B. Configure the Enterprise-wide default retention to one year
C. Set inactive data to be automatically cleared after one year, but is recoverable
D. Apply a Row Based Retention to each data extension as it is created, set to 12 months


D. Apply a Row Based Retention to each data extension as it is created, set to 12 months

Explanation: Apply a Row Based Retention to each data extension as it is created, set to 12 months is the action that should be taken. Row Based Retention is a setting that allows marketers to specify how long records in a data extension should be retained based on their creation or modification date. By applying a Row Based Retention of 12 months to each data extension, any inactive data that is older than 12 months will be automatically deleted from the data extension.

Question # 6
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
A. Overwrite
B. Add Only
C. Add/Update
D. Update Only


A. Overwrite

Explanation:

Overwrite is the import type that should be used when the data extension contains all current product information and the product catalog is never the same. This import type will delete all existing records in the data extension and replace them with the new records from the CSV file

Question # 7
A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units. How would the admin assign users to the business units?
A. Give permissions to users at top-level account to assign their own business units.
B. Search for the individual user, select their name, and click Manage Business Units.
C. Search for the individual user, select their name and click Edit Business Units.
D. Re-import the users to update their assigned business units


B. Search for the individual user, select their name, and click Manage Business Units.

Explanation:

To assign users to the business units, the admin should search for the individual user, select their name, and click Manage Business Units. This will allow the admin to select which business units the user can access and what role they have in each business unit. The Edit Business Units option is not available for users

Question # 8
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts. Which 2 prerequisites for configuring Social Studio should the admin consider? (Choose 2 answers)
A. Bitly URL Shortener
B. Facebook ad manager
C. Login detail for each social media account
D. Google URL Shortener


A. Bitly URL Shortener
C. Login detail for each social media account

Explanation:

The two prerequisites for configuring Social Studio to manage NTO’s social media accounts are:

Bitly URL Shortener: This is a service that allows NTO to shorten and customize the URLs that they share on their social media posts. Bitly URL Shortener can also provide analytics and insights on the performance of the URLs, such as clicks, impressions, and conversions2. NTO needs to have a Bitly account and connect it to Social Studio before they can use Bitly URL Shortener for their social media posts.

Login details for each social media account: These are the credentials that NTO needs to access and manage their social media accounts, such as Facebook, Twitter, Instagram, or YouTube. NTO needs to have login details for each social media account and connect them to Social Studio before they can use Social Studio to create and publish social media posts. The other options are incorrect because:

Facebook ad manager: This is a tool that allows NTO to create and manage advertising campaigns on Facebook and its partner platforms, such as Instagram or Messenger. Facebook ad manager can also provide analytics and insights on the performance of the campaigns, such as reach, impressions, and conversions3. However, this is not a prerequisite for configuring Social Studio to manage NTO’s social media accounts; it is an optional feature that NTO can use if they want to run paid ads on Facebook or its partner platforms.

Google URL shortener: This is a service that allows NTO to shorten and customize the URLs that they share on their social media posts. Google URL shortener can also provide analytics and insights on the performance of the URLs, such as clicks, impressions, and conversions4. However, this is not a prerequisite for configuring Social Studio to manage NTO’s social media accounts; it is an alternative service that NTO can use instead of Bitly URL Shortener.

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Salesforce Marketing-Cloud-Administrator Exam Dumps

Exam Name: Salesforce Certified Marketing Cloud Administrator (SU24)
Certification Name: Marketers

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