Question # 1 Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?
A. Single SendB. Multi-StepC. Transactional Send
Click for Answer
B. Multi-StepQuestion # 2 Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. A. Two fields with ''Email Address data typeB. Failure to choose the send classificationC. Incorrect Sending Relationship
Click for Answer
C. Incorrect Sending Relationship
Answer Description Explanation: The sending relationship determines which field in the data extension is used as the subscriber key and email address for the send. If the sending relationship is incorrect, the send will fail because Marketing Cloud cannot identify the recipients
Question # 3 A global marketing team has created an email using Content Builder Approvals and shared
it with multiple business units in their Enterprise. Even though the email was approved,
additional changes are needed. A. Update email approval status.B. Cancel send using email.C. Unshare the email.
Click for Answer
A. Update email approval status.
Answer Description Explanation: The first action the team should take to make the edits is to update email
approval status1. Updating email approval status allows the team to change the status of
the email from approved to pending, which enables them to make changes to the email
content, subject line, preheader, or sender profile1. After making the edits, the team can
resubmit the email for approval and send it to the business units.
Question # 4 Northern TrailOutfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
A. Add each Send Email activity to different steps in an automation.B. Include a Verification activity between each step of an automation.C. Add each Send Email activity to a single step in an automation.
Click for Answer
A. Add each Send Email activity to different steps in an automation.
Answer Description Explanation:
Adding each send email activity to different steps in an automation ensures that each
email is fully sent before the next email begins sending. The automation will wait for the completion of each step before moving on to the next one. Including a verification activity between each step is unnecessary and may cause errors. Adding each send email activity to a single step in an automation will send all emails at the same time.
Question # 5 A marketer wants to quickly view the link performance for a specific email, including Total
Clicks and Unique Clicks.
Which area of the application should provide this data? A. Send Performance TabB. Email Overlay ViewC. Tracking Conversions Tab
Click for Answer
B. Email Overlay View
Answer Description Explanation:
Email Overlay View is the area of the application that should provide the data on link
performance for a specific email, including Total Clicks and Unique Clicks. Email Overlay
View shows a visual representation of your email with metrics foreach link, such as how
many times it was clicked, by whom, and when. You can access Email Overlay View from
the Tracking tab by selecting an email send and clicking on View Email Overlay. Send
Performance Tab shows metrics for an email send, such as Sent,Delivered, Opens, Clicks,
etc., but not for each link. Tracking Conversions Tab shows metrics for conversions that
occurred as a result of an email send, such as purchases, sign-ups, downloads, etc., but
not for each link.
Question # 6 Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product
line. Initially, NTO wants tomove some of its lower-volume transactional sends onto this
new IP. A. From Address ManagementB. Delivery ProfileC. Sender Profile
Click for Answer
B. Delivery ProfileQuestion # 7 Northern Trail outfitters wants information on the email performance of an abandoned cart
journey. A. Email Analytics TileB. Journey HistoryC. Analytics Dashboard
Click for Answer
C. Analytics Dashboard
Answer Description Explanation:
The Analytics Dashboard is a Journey Builder resource that provides data on all versions of
a specific journey’s cross-channel performance data. The Analytics Dashboard can show
metrics such as audience size, goal attainment, message engagement, channel
performance, etc. The Analytics Dashboard can also compare different versions of a
journey and show trends over time.
Question # 8 The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
A. DoNotTtad preferencesB. Bounced contacts from previous sendsC. Suppressed contacts from contact deletion
Click for Answer
B. Bounced contacts from previous sends
Answer Description Explanation:
The correct answer is B because bouncedcontacts from previous sends are excluded from
future sends by default, unless they are reactivated. DoNotTrack preferences only affect tracking data, not sending. Suppressed contacts from contact deletion are not relevant because the data extension contains the audience for the send.
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