Question # 1 Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML element to differentiate the links?
A. conversionB. linknameC. alias
Click for Answer
B. linknameQuestion # 2 Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to
every email send to remove certain subscribers from the journey. A. Use the Update Contact a:B. A Utilize exit criteria for the journey.C. Ensure the Contact entry mode is No re-entry
Click for Answer
B. A Utilize exit criteria for the journey.
Answer Description Explanation: Utilizing exit criteria for the journey is a way to simplify the journey that has a
decision split prior to every email send to remove certain subscribers from the journey. Exit
criteria can define when contacts should exit the journey based on specific conditions, such
as unsubscribing or making a purchase. This will eliminate the need for multiple decision
splits on the journey canvas. [Source: Trailhead]
Question # 3 A marketer has scheduled an email that was approved in Content Builder Approvals by
their manager. The marketer then receives a message from their manager that changes
are needed and an email approval has been withdrawn. A. The Send is pausedunit is approved again.B. The send is canceled when the approval is withdrawn.C. The originally approved version of the email will be sent.
Click for Answer
C. The originally approved version of the email will be sent.
Answer Description Explanation:
The originally approved version of the email will be sent if the approval is withdrawn
afterscheduling the send. The withdrawal of approval does not affect the scheduled send,
unless the marketer cancels or reschedules it manually. [Source: Trailhead]
Question # 4 Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasonsare related to Reply Mail Management (RMM). NTO does not have RMM in its account. A. List-Unsubscribe headerB. Profile Center UnsubscribeC. Universal Unsubscribe
Click for Answer
A. List-Unsubscribe header
Answer Description Explanation:
List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email
by clicking a link in their email client. This link is added by Marketing Cloud to the email header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled in the account. [Source: Trailhead]
Question # 5 A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base. A. A nightly automation with a filter activityB. A verification step In the send automationC. An approval process for sending
Click for Answer
A. A nightly automation with a filter activity
Answer Description Explanation:
A nightly automation with a filter activity can help ensure they have fresh data for their
sends by updating the filtered data extensions with the latest data from the primary data extension. A verification step in the send automation may not be sufficient if the datachanges frequently or if there are multiple send automations. An approval process for sending may not affect the freshness of the data.
Question # 6 Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which
automation should NTO create as a good first step? A. An automation that deletes old data extensions, emails, and reportsB. An automation that contains several recurring emails and decisioning pointsC. An automation that Imports subscriber data regularly and updates key data extensions
Click for Answer
C. An automation that Imports subscriber data regularly and updates key data extensions
Answer Description Explanation:
An automation that imports subscriber data regularly andupdates key data extensions is
what NTO should create as a good first step to add automation to its email marketing. This
automation will help NTO keep its subscriber data up-to-date and consistent across
different data extensions. It will also enable NTOto use this data for segmentation,
personalization, reporting, etc. An automation that deletes old data extensions, emails, and
reports may be useful for cleaning up unused assets, but it is not directly related to email
marketing. An automation that contains several recurring emails and decisioning points
may be too complex for a first step and may require more planning and testing.
Question # 7 After sending an initial 'welcome' email, Northern Trail Outfitters needs to configureJourney Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
A. Engagement SplitB. Behavioral TriggerC. Wait Until Event
Click for Answer
B. Behavioral TriggerQuestion # 8 Northern Trail Outfitters (NTO) has multiplelines of businesses sharing one business unit.
NTO wants to ensure its customers can identify their specific line of business when
receiving an email.
Which setting should be configured in a send to identify the line of business sending the
message? A. Sender Authentication PackageB. Brand BuilderC. Sender Profile
Click for Answer
C. Sender Profile
Answer Description Explanation:
The Sender Profile is the setting that allows you to configure the From Name, From Email,
and Reply Email for a send. This can help identify the line of business sending the
message. The Sender Authentication Package is a feature that enables you to use your
own domain in your email links, images, and reply addresses. The Brand Builder is a tool
that helps you create a consistent look and feel for your emails, landing pages, and
microsites. You can learn more about these settings in the Email Creation and
Sending module on Trailhead.
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