Question # 1 NorthernTrail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation. A. Leverage a Smart Capture blockB. A double opt-in at signupC. Add CAPTCHA validation to the form
Click for Answer
B. A double opt-in at signup
Answer Description Explanation:
A double opt-in at signup is the best way to make sure email addresses are valid before
adding them to the audience, as it requires the subscriber to confirm their email address by clicking on a link sent to their inbox. This ensures that the email address is not fake, misspelled, or belongs to someone else. A double opt-in also helps to build trust and consent with the subscriber. A Smart Capture blockor a CAPTCHA validation would not verify the validity of the email address, but only capture or filter the input from the form.
Question # 2 A marketer is using Preview ..Test sending to check that content is ready for an upcoming
campaign and notices the Send Log Data Extension is not updating. A. Test sends are rot recorded on the Send Log Data Extension.B. The send exceeded the maximum test send threshold.C. A subscriber was not selected in the Subscriber Preview tab.
Click for Answer
A. Test sends are rot recorded on the Send Log Data Extension.
Answer Description Explanation:
Test sends are not recorded on the Send Log Data Extension is the correct answer. A
Send Log Data Extension is a data extension that captures information about each email
send, such assubscriber key, email name, subject line, send date, etc. However, test sends
are not recorded on the Send Log Data Extension, as they are not considered actual
sends. Test sends are used to preview and test how your email will look for different
subscribers before sending it to your target audience. The send exceeded the maximum
test send threshold is not a valid reason, as there is no such limit for test sends in
Marketing Cloud. A subscriber was not selected in the Subscriber Preview tab is not a valid
reason either, as this option only affects how you preview your email content, not how you
record your test send information. You can learn more about this in the [Email Testing
Tools] module on Trailhead.
Question # 3 A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send
information? A. Create from template and choose triggered Send Data Extension template.B. Include Subscriber key and Email address field as primary key.C. Select the Use for triggered send' checkbox.
Click for Answer
C. Select the Use for triggered send' checkbox.
Answer Description Explanation:
Selecting the‘Use for triggered send’ checkbox is the correct answer. This option allows
you to create a data extension that can be used as a target audience for a triggered send.
A triggered send is an email that is sent in response to a subscriber’s action or behavior,
such as a purchase confirmation or a welcome email. When you select this option, you also
need to include the subscriber key and email address fields in your data extension.
Creating from template and choosing triggered send data extension template isnot a valid
option, as there is no such template available in Marketing Cloud. Including subscriber key
and email address field as primary key is not required, as only the subscriber key field
needs to be set as the primary key. You can learn more about this in the Data
Extensions module on Trailhead.
Question # 4 Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a
marketing intern is creating an email campaign tomorrow. A. Mobile ResponsiveB. Responsive AwareC. Mobile Aware
Click for Answer
C. Mobile Aware
Answer Description Explanation:
Mobile Aware is an email design technique that uses a single-column layout, large fonts,
clear calls to action, and minimal images to optimize the email for mobile devices. Mobile
Aware is the easiest and quickest way to create mobile-friendly emails, as it does not
require any coding or media queries.
Question # 5 Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims
that, despite providing an updated email address, they are still receiving emails at an old
address. NTO confirms that the customer's new email address is stored in the target data
extension. A. The new email address is from an unsupported domain.B. The email address has not been updated in All Subscribers.C. The customer has not opted in again with the new address.
Click for Answer
B. The email address has not been updated in All Subscribers.
Answer Description Explanation:
The email address has not been updated in All Subscribers is the correct answer. All
Subscribers is the master list of subscribers in Marketing Cloud, and it stores the email
address, subscriber key, and status for each subscriber. If a subscriber changes their email
address, it needs to be updated in All Subscribers as well as in any other data extensions
or lists that store the subscriber information. Otherwise, Marketing Cloud willstill send
emails to the old address stored in All Subscribers. You can learn more about this in
the Manage Subscribers module on Trailhead.
Question # 6 Northern Trail Outfitters third-party point-of-sale software order information in batches of
large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup? A. Triggered AutomationB. Scheduled AutomationC. Wait Activity
Click for Answer
A. Triggered Automation
Answer Description Explanation:
Triggered Automation is a feature that allows marketers to run an automation when a file is
dropped into a specified location, such as an FTPfolder or Enhanced FTP folder. Triggered
Automation can accommodate the setup of NTO’s third-party point-of-sale software that
sends order information in batches of large files at varying times throughout the day.
[Source: Trailhead]
Question # 7 Northern Trail Outfitters (NTO) has noticed a decrease in open rateacross all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers. A. Send volumeB. Click rateC. Blockbounces
Click for Answer
C. Blockbounces
Answer Description Explanation:
Block bounces are a metric that should be analyzed as a possible indicator of bad sender reputation. Block bounces occur when an email is rejected by a recipient’s mail server because it considers the sender’s IP address or domain asa source of spam. This can negatively impact the sender’s reputation and affect their deliverability. Send volume and click rate are not directly related to sender reputation, although they may influence other factors such as engagement and spam complaints.
Question # 8 Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing
Cloud Data Extensions. A. Ingest APIB. Import WizardC. Import Activity
Click for Answer
C. Import Activity
Answer Description Explanation:
An Import Activity is a type of automation activity that can be used to import data from an
external source into a data extension. It supports various file transfer protocols, including
Amazon S3 buckets. An Import Activity can be configured to run on a schedule or triggered
by an event.
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