Question # 1 A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
A. Report Scheduling in Datorama ReportsB. File Transfer Activity in AutomationStudioC. Report Definition Activity in Automation Studio
Click for Answer
B. File Transfer Activity in AutomationStudio
Answer Description Explanation:
File Transfer Activity in Automation Studio is the method that meets their needs. File
Transfer Activity is an activity that allows you to move files from one location to another, suchas from Marketing Cloud to an SFTP server or an AWS S3 bucket. You can use this activity to schedule automatic delivery of pivot table data to an AWS S3 bucket every Monday at 6:00 a.m. Report Scheduling in Datorama Reports is a feature that allows you toschedule reports to be sent via email or Slack, but not to an AWS S3 bucket. Report Definition Activity in Automation Studio is an activity that allows you to create and run reports based on data views, but not to deliver them to an AWS S3 bucket.
Question # 2 Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate
of customers that have been through a Welcome Series Journey in the last7 days.
Where should they find this dashboard? A. Journey Builder - Journey HistoryB. Datorama Reports - Journey PerformanceC. Reports - Journey Engagement
Click for Answer
B. Datorama Reports - Journey Performance
Answer Description Explanation:
Datorama Reports - Journey Performance is where leadership at NTO should find the
dashboard showing the success rate of customers that have been through a Welcome
Series Journey in the last 7 days. Datorama Reports is a feature that provides advanced
analytics and insights for Marketing Cloud journeys. It allows you to create custom
dashboards and reports that measure the performance of your journeys based on various
metrics, such as engagement, conversion, revenue, etc. You can also filter your data by
time range, journey name, version, status, etc. Journey Builder - Journey History showsthe
history of journey versions, activations, and deactivations, but not the success rate of
customers. Reports - Journey Engagement shows the engagement metrics for a specific
journey version, such as sent, delivered, open, click, etc., but not the success rate of
customers.
Question # 3 Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its
new NTO outlet store.The campaign will need to send upto three emails but stop sending
to each specific subscriber once they have made a purchase at the NTO outlet, and
provide reporting on the success of the campaign. A. Decision SplitsB. GoalsC. Exits
Click for Answer
B. Goals
Answer Description Explanation:
Goals are the Journey Builder component that addresses the two requirements of this
campaign. Goals allow marketers to define a desired outcome for each journey, such as
making a purchase at the NTO outlet, and track how many contacts achieve it. Goals also
allow marketers to exit contacts from the journey once they achieve the goal, which means
they will stop receiving emails from the campaign. Decision Splits are used to branch
contacts into different paths based on criteria, but not to exit them from the journey or track
their outcomes. Exits are use
Question # 4 Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
A. Configure Eastern Content Tagging to automatically tag stock art.B. Import a metadata tag index for the stock art so the images are searchableC. Select categories and content type from the import dropdown when importing images.
Click for Answer
B. Import a metadata tag index for the stock art so the images are searchable
Answer Description Explanation:
To make locatingappropriate images easier, you can import a metadata tag index for the
stock art so that the images are searchable by keywords. You can create a CSV file with columns for file name and tags, and then import it into Content Builder.
Question # 5 Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly. A. Create folders in My Tracking and select where to send results when sending an email.B. Give emails unique names so they are easier to find in the tracking sends tab.C. Remove old tracking results on a regular basis to declutter the results list.
Click for Answer
A. Create folders in My Tracking and select where to send results when sending an email.
Answer Description Explanation: Creating folders in My Tracking and selecting where to send results when sending an email is the best way to help organize NTO’s email tracking results. This way,
NTO can group their email campaigns by different criteria, such as date, topic, audience,
etc., and easily find the results they need. Giving emails unique names is also helpful, but it
does not provide a way to categorize them. Removing old tracking results may declutter the
results list, but it may also delete valuable information.
Question # 6 A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP. A. Fire EventB. Import FileC. File Transfer
Click for Answer
C. File Transfer
Answer Description Explanation: File transfer is the activity that is missing from the automation. Filetransfer is used to move files from one location to another, such as from Marketing Cloud to an SFTP server. Without this activity, the data extract will create a .csv file in Marketing Cloud, but it will not send it to the SFTP server. Fire event is usedto trigger a journey or an automation from another automation. Import file is used to import data from a file into a data extension.
Question # 7 A retailerhas revamped their loyalty program. They want to send a loyalty series to new and
existing members to share the perks of the new program. A. Create a new, friendly From Name forthe updated program.B. Purge inactive subscribers to avoid high bounce rates.C. Send to subscribers, asking for them to confirm opt-in.
Click for Answer
C. Send to subscribers, asking for them to confirm opt-in.Question # 8 Northern Trail Outfitters imports anencrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data
extension? A. Manage Files in File Transfer.B. Configure Field-Level Encryption in import file.C. Specify character encoding in import file.
Click for Answer
B. Configure Field-Level Encryption in import file.
Answer Description Explanation:
If you import an encrypted file of subscriber data, you need to configure Field-Level
Encryption in the import file activity. This allows you to specify which fields are encrypted
and how to decrypt them. The Manage Files in File Transfer activity is used to move files
from one location to another, not to import them. The character encoding setting is used to
ensure the correct display of characters in different languages, not to decrypt encrypted
data. You can learn more about this in the Importing Data into Marketing Cloud module on
Trailhead.
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