Question # 1 LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up? A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list
in an engagement program > add a step checking for the Salesforce campaign membership related to the white paperB. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an
engagement program > add a step checking for if the prospect has the tag related to the white paper downloadC. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the
recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
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B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an
engagement program > add a step checking for if the prospect has the tag related to the white paper downloadQuestion # 2 LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured? A. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.B. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.C. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.D. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
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D. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.Question # 3 LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface? A. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.B. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.C. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
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D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.Question # 4 LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take? A. Develop dynamic content based on lead fields.B. Convert all existing leads into contacts to tie to accounts.C. Identify attributes of the key accounts they want to target.D. Create all contacts as campaign members in one campaign.
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C. Identify attributes of the key accounts they want to target.Question # 5 LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement? A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement programB. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the
Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient
list on an engagement programC. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case
prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on
an engagement programD. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement
prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
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B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the
Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient
list on an engagement programQuestion # 6 A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference? A. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.B. First-party tracking is domain-based while third-party tracking is campaign-based.C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.D. First-party tracking does not use cookies, while third-party tracking does.
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C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.Question # 7 "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers A. Define default mail merge values for fieldsB. Use HML conditional logic statementsC. Use HML merge field modifiersD. Define page actions to replace field values
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D. Define page actions to replace field valuesQuestion # 8 Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel? A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout templateB. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTMLC. Create layout template and import HTML from the landing page URLD. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
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C. Create layout template and import HTML from the landing page URL
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