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Marketing-Cloud-Account-Engagement-Consultant Practice Questions

Question # 1
It is possible for prospect to have less than 0 score
A. True
B. False


A. True


Question # 2
Select available User Roles
A. Administrator
B. Sales User
C. Marketing Manager
D. CD Marketing
E. Sales


A. Administrator
D. CD Marketing
E. Sales


Question # 3
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
C. CNAME > Email Authentication > Email templates > Lists > Engagement program
D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program


C. CNAME > Email Authentication > Email templates > Lists > Engagement program


Question # 4
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns. Once connected campaigns have been enabled, what approach should be recommended?
A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign


B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign



Question # 5
How many Scoring Categories is it possible to create
A. 25
B. 100
C. 15
D. 50


D. 50


Question # 6
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails? (Choose 2 answers)
A. A green check mark next to the domain key policy
B. A green check mark next to the FBS registration ID
C. A green check mark next to the Salesforce Connected user
D. A green check mark next to the domain SPF record


A. A green check mark next to the domain key policy
D. A green check mark next to the domain SPF record


Question # 7
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary. Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered? (Choose 2 answers)
A. Associate visitor activity to a prospect on form submission.
B. Track the prospect's click path through the website's content.
C. Capture complete demographic information about an anonymous visitor.
D. Trigger page actions to occur when a prospect visits a certain URL.


B. Track the prospect's click path through the website's content.
D. Trigger page actions to occur when a prospect visits a certain URL.


Question # 8
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
A. Export the submission report & Import
B. Run completion Action on form Request a demo with action assign to user
C. Run completion Action on form Request a demo with action notify Admin
D. Run an automation rule to assign based on the « Request demo » Submission & prospect status field


D. Run an automation rule to assign based on the « Request demo » Submission & prospect status field


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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Dumps

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (WI25)
Certification Name: Salesforce Consultant

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