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Marketing-Cloud-Advanced-Cross-Channel Practice Questions

Question # 1
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
A. Sales cloud entry audience in journey builder
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
C. Use an api to create record in sales cloud directly from the ecom site
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins


A. Sales cloud entry audience in journey builder
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Explanation:

When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:

A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.

D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.


Question # 2
Select features Einstein content selection, Select 2
A. Uses open time email content
B. Content selection based on business rules


A. Uses open time email content
B. Content selection based on business rules

Explanation:

Einstein Content Selection features include:

A. Uses open time email content: This allows for dynamic content adjustments when an email is opened, ensuring the content is relevant at the exact moment of engagement.

B. Content selection based on business rules: This enables marketers to define specific rules that dictate content selection, ensuring alignment with business objectives and audience segmentation.


Question # 3
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)- weekly
A. hourly
B. daily
C. monthly
D. Biweekly


D. Biweekly

Explanation:

Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.


Question # 4
how many activities recommended in a journey canvas.(150-200)
A. 10
B. 50
C. 100
D. 300


B. 50

Explanation:

In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.

Question # 5
How dots social studio unify anonymous and known identities?
A. Deterministic matching


A. Deterministic matching

Explanation:

Social Studio unifies anonymous and known identities through: A. Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.

Question # 6
What is true about Inbox message:
A. It can open any public url also and not only cloud page
B. Device owns the message not the contact.
C. Contact owns the message not the device.
D. Alert+inbox consume 1 supermessage.


A. It can open any public url also and not only cloud page

Explanation:

In Salesforce Marketing Cloud, Inbox messages are versatile in their functionality. They are not limited to opening only Salesforce Cloud Pages but can also open any public URL. This feature extends the capability of marketing messages to integrate more broadly with various online resources, enhancing the interactivity and reach of campaigns directed through the mobile channel.

Question # 7
How does social studio unify anonymous and known identities?
A. Deterministic matching
B. social networking


A. Deterministic matching

Explanation:

Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer’s interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.

Question # 8
What is true about SMS keywords other than HELP and STOP?
A. keywords in parent business unit are automatically available to all child business units
B. keywords in child business unit can be shared between other child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in parent business unit can be shared to any child business units


C. keywords in parent or child business unit are available only in that business unit

Explanation:

For SMS keywords in Salesforce Marketing Cloud, the rule is: C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.


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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Dumps

Exam Name: SalesforceMarketing Cloud Advanced Cross Channel
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