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Marketing-Cloud-Advanced-Cross-Channel Practice Questions

Question # 1
How are profiles merged In IS:
A. Once a day
B. Probabilistic matching
C. Deterministic matching on matched identities


C. Deterministic matching on matched identities

Explanation:

In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer’s interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

Question # 2
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
A. the inbox message is replaced for all user.
B. the inbox message is replaced only for users who do not exist:
C. inbox message Is replaced for users who read the first message.
D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.


D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.

Explanation:

Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:

D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.


Question # 3
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
A. Orchestration
B. Data aggregation
C. Unified customer profile



B. Data aggregation
C. Unified customer profile

Explanation:

Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:

A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.

B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.

C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.


Question # 4
What is true about shared entry event.
A. It cannot be modified.
B. Data extension created by it can be modified.
C. Yon can use filter for entry audience segregation.


C. Yon can use filter for entry audience segregation.

Explanation:

In Salesforce Marketing Cloud, a Shared Entry Event allows for the use of a single entry event across multiple journeys. This feature supports the use of filters to segment the entry audience, enabling precise targeting based on specific criteria defined in the filter. This capability enhances flexibility and efficiency in managing multiple journeys that cater to different segments of your audience based on shared criteria.

Question # 5
What is true about Inbox message:
A. It can open any public url also and not only cloud page
B. Device owns the message not the contact.
C. Contact owns the message not the device.
D. Alert+inbox consume 1 supermessage.


A. It can open any public url also and not only cloud page

Explanation:

In Salesforce Marketing Cloud, Inbox messages are versatile in their functionality. They are not limited to opening only Salesforce Cloud Pages but can also open any public URL. This feature extends the capability of marketing messages to integrate more broadly with various online resources, enhancing the interactivity and reach of campaigns directed through the mobile channel.

Question # 6
Where to create topic profiles in command center?
A. command center
B. social automate
C. social admin


A. command center

Explanation:

Topic profiles in Salesforce's Command Center are created directly within:

A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.


Question # 7
What is true about Einstein engagement frequency (EEF). Select 3
A. EEF uses only commercial send data not transactional
B. The model uses data available only in your account
C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
D. It uses last ISO days engagement data


A. EEF uses only commercial send data not transactional
B. The model uses data available only in your account
C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

Explanation:

Einstein Engagement Frequency (EEF) is a feature designed to optimize email engagement by determining the optimal frequency of emails to reduce unsubscribe rates due to email fatigue. It specifically uses data from:

A: Commercial send data, excluding transactional data.

B: Data available within your own account, ensuring the model is tailored to your specific audience and engagement patterns.

C: A strategy to help marketers send the right amount of emails, avoiding oversending that leads to subscriber fatigue and potential unsubscribes.

These insights help in crafting more effective email marketing strategies by understanding customer engagement and interaction patterns.


Question # 8
What is the fastest way to add a classification to a post?
A. Macro
B. Add classification manually to each post.
C. Classification cannot be added to a post


A. Macro

Explanation:

The fastest way to add a classification to a post in Social Studio is by using Macros. Macros allow you to apply preset actions, including classifications, to posts quickly. This method is much more efficient than manually adding classifications to each post individually.

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Dumps

Exam Name: SalesforceMarketing Cloud Advanced Cross Channel
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