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Marketing-Cloud-Advanced-Cross-Channel Practice Questions

Question # 1
What is true about Inbox message:
A. It can open any public url also and not only cloud page
B. Device owns the message not the contact.
C. Contact owns the message not the device.
D. Alert+inbox consume 1 supermessage.


A. It can open any public url also and not only cloud page

Explanation:

In Salesforce Marketing Cloud, Inbox messages are versatile in their functionality. They are not limited to opening only Salesforce Cloud Pages but can also open any public URL. This feature extends the capability of marketing messages to integrate more broadly with various online resources, enhancing the interactivity and reach of campaigns directed through the mobile channel.

Question # 2
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
A. hourly
B. daily
C. monthly
D. Biweekly


D. Biweekly

Explanation:

Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.

Question # 3
What are the functionalities of ad studio. Select multiple.
A. facebook advanced match.
B. linkedin user match.
C. Iinkedin Company match.
D. tiktok user match.Ez
E. myspace user match.


A. facebook advanced match.
B. linkedin user match.
C. Iinkedin Company match.

Explanation:

The functionalities of Advertising Studio in Salesforce Marketing Cloud include:

A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.

B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.

C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.


Question # 4
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
A. 50
B. 100
C. 15
D. No limit


D. No limit

Explanation:

In Salesforce's Social Studio, specifically within the Engage tab:

D. No limit: There is no limit to the number of columns that can be used in each Engage tab. This flexibility allows users to tailor their social media monitoring and engagement workspace to their specific needs, accommodating various accounts and types of interactions without a predefined cap on columns.


Question # 5
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A. Journey builder
B. On the facebook ad channel


B. On the facebook ad channel

Explanation:

To view ad details for a Facebook ad campaign managed through Salesforce Marketing Cloud, the most direct place to find comprehensive campaign information is:

B: On the Facebook ad channel. While journey builder integrates with Advertising Studio for triggers and automation, detailed performance metrics and management of ads are best handled directly within the platform where the ads are hosted, i.e., Facebook's own ad management tools.


Question # 6
how many activities recommended in a journey canvas.(150-200)
A. 10
B. 50
C. 100
D. 300


B. 50

Explanation:

In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.

Question # 7
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)- weekly
A. hourly
B. daily
C. monthly
D. Biweekly


D. Biweekly

Explanation:

Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.


Question # 8
How does social studio unify anonymous and known identities?
A. Deterministic matching
B. social networking


A. Deterministic matching

Explanation:

Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer’s interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Dumps

Exam Name: SalesforceMarketing Cloud Advanced Cross Channel
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  • Total Questions: 40
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