Question # 1 Which three actions can be applied to a previously created segment? A. ReactivateB. ExportC. DeleteD. CopyE. Inactivate
Click for Answer
B. ExportC. DeleteD. Copy
Question # 2 The leadership team at Cumulus Financial has declared that customers who have deposited more than $250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need? A. Calculated InsightB. Report|C. SegmentD. Dashboard
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A. Calculated InsightC. Segment
Question # 3 When can the data types be changed during ingestion? A. After the DSO is createdB. Before DSO is createdC. Data type can never be changedD. Data type can be changed at any time
Click for Answer
B. Before DSO is created
Answer Description Explanation: The data types can be changed during ingestion before the Data Source
Object (DSO) is created. A DSO is a container for ingested data that defines the schema,
format, and metadata of the data. Data types can be changed in the Data Explorer before
creating a DSO by using the Edit Schema option. Once a DSO is created, the data types
cannot be changed. References: Create a Data Source Object
Question # 4 Which data sources are available from Marketing Cloud as a starter bundle? A. Email, Cloud Pages, Einstein Web & Email RecommendationsB. Email, MobileConnect, MobilePush and GroupConnectC. Email, Mobile Connect, and Einstein Engagement ScoringD. Email, MobileConnect and MobilePush
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D. Email, MobileConnect and MobilePush
Question # 5 An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2
Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far
as connection limits are concerned, which platform is going to present a challenge? A. Amazon S3 BucketB. PersonalizationC. Marketing CloudD. Salesforce CRM
Click for Answer
C. Marketing Cloud
Answer Description Explanation: This platform is going to present a challenge in terms of connection limits for
Data Cloud. Data Cloud supports up to 3 Marketing Cloud connections per org, which
means that only 3 Marketing Cloud accounts can be connected as data sources or
activation targets. The other platforms have higher or no limits for connections.
Question # 6 Which of these is present in Identity Resolution Summary? A. Unified IndividualsB. Last Processing StatusC. Matched IndividualsD. All the above
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D. All the above
Answer Description Explanation: The Identity Resolution Summary page shows all the above information:
Unified Individuals, Last Processing Status, and Matched Individuals. Unified Individuals
are the profiles that Data Cloud creates by linking multiple source profiles based on match
rules. Last Processing Status shows the date and time of the last identity resolution run and
whether it was successful or not. Matched Individuals shows the number and percentage of
source profiles that were matched to a unified individual profile. References: Identity
Resolution Summary
Question # 7 Which data model object category can a Data Cloud user create segments on? A. ProfileB. Unified Individual onlyC. EngagementD. Other
Click for Answer
B. Unified Individual only
Answer Description Explanation: According to the Data Cloud documentation, segments can only be created on the Unified Individual entity, which represents the result of Identity Resolution. The other data model object categories, such as Profile, Engagement, and Other, are not available for segmentation.
Question # 8 Which of the following functions returns the first value from a list that isn’t empty? A. CONCATB. COALESCEC. REPLACED. FIND
Click for Answer
B. COALESCE
Answer Description Explanation: COALESCE is the function that returns the first value from a list that isn’t empty. It takes a list of values asarguments and returns the first non-empty value. For example, COALESCE(NULL, ‘’, ‘Hello’, ‘World’) returns ‘Hello’. If all values are empty, it returns NULL.
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