Question # 1 Which two steps are required when configuring a Marketing Cloud activation? (Choose 2 answers) A. Set an Activation ScheduleB. Select an Activation TargetC. Add Additional AttributesD. Select Contact Points
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B. Select an Activation TargetD. Select Contact Points
Question # 2 Which three out-of-the-box connectors are available for Data Cloud? A. Marketing Cloud B. B2C CommerceC. Slack ConnectorD. Amazon S3 E. Amazon Redshift Connector
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A. Marketing Cloud B. B2C CommerceD. Amazon S3
Answer Description Explanation:
These three out-of-the-box connectors are available for Data Cloud. They allow you to ingest data from Marketing Cloud, B2C Commerce, or Amazon S3 into Data Cloud and map it to the Data Cloud data model. References: https://help.salesforce.com/s/articleView id=sf.c360_a_connectors.htm &type=5
Question # 3 Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment? A. Refresh Data Stream > Calculated Insight > Identity ResolutionB. Identity Resolution > Calculated Insight > Refresh Data StreamC. Calculated Insight > Identity Resolution > Refresh Data StreamD. Refresh Data Stream > Identity Resolution > Calculated Insight
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D. Refresh Data Stream > Identity Resolution > Calculated Insight
Question # 4 Which two applications automatically create activation targets at the time the application is connected to Data Cloud? A. Personalization powered by Interaction StudioB. Amazon S3C. B2C CommerceD. Marketing Cloud Engagement
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A. Personalization powered by Interaction StudioC. B2C Commerce
Answer Description
Explanation:
These two applications automatically create activation targets when they are connected to Data Cloud. You can use these targets to activate segments or calculated insights to these applications.
Question # 5 Which of the following functions returns the first value from a list that isn’t empty? A. CONCATB. COALESCEC. REPLACED. FIND
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B. COALESCE
Answer Description Explanation: COALESCE is the function that returns the first value from a list that isn’t empty. It takes a list of values asarguments and returns the first non-empty value. For example, COALESCE(NULL, ‘’, ‘Hello’, ‘World’) returns ‘Hello’. If all values are empty, it returns NULL.
Question # 6 What is allowed when editing a Calculated Insight? A. Removing existing measuresB. Adding new measuresC. Adding new dimensionsD. Removing existing dimensions
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B. Adding new measures
Question # 7 How does an administrator increase the consolidation rate for Identity Resolution? A. Change all reconciliation rules to Source SequenceB. Add more matching rules to broaden the search for matchesC. Change the Ignore Empty Value optionD. Reduce the number of matching rules
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D. Reduce the number of matching rules
Answer Description Explanation: Reducing the number of matching rules can increase the consolidation rate
for Identity Resolution, because it reduces the chances of finding multiple matches for the
same individual. Matching rules tell Data Cloud which profiles to unify during the identity
resolution process. Ifthere are too many matching rules, Data Cloud might find more than
one match for a given profile, resulting in a lower consolidation rate. References: Identity
Resolution Match Rules
Question # 8 A segment fails to refresh with the error "Segment references too many Data Lake Objects
(DLOs)". What are two remedies for this issue? A. Space out the segment schedules to reduce Data Lake Object loadB. Refine segmentation criteria tolimit up to 5 custom DMOsC. Split the segment into smaller segmentsD. Use Calculated Insights in order to reduce the complexity of the segmentation query
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A. Space out the segment schedules to reduce Data Lake Object loadC. Split the segment into smaller segments
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