Question # 1 Which two steps are required when configuring a Marketing Cloud activation? (Choose 2 answers) A. Set an Activation ScheduleB. Select an Activation TargetC. Add Additional AttributesD. Select Contact Points
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B. Select an Activation TargetD. Select Contact Points
Question # 2 What is the correct formula to display the value of the raw data column of "RetailPrice' plus an additional 5 percent? A. sourceField['RetailPrice1*l .05 B. SELECT(['RetailPrice']*1.05) C. sourceField['retailprice']*1.05 D. SELECT(['retailprice']*1.05)
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C. sourceField['retailprice']*1.05
Answer Description Explanation:
This is the correct formula to display the value of the raw data column of “RetailPrice” plus an additional 5 percent. The formula uses the sourceField function to access the raw data column, and then multiplies it by 1.05 to add 5 percent. The formula is case-sensitive, so the column name must match exactly with the raw data column name. References: [Formula Editor], [sourceField Function]
Question # 3 Which two characteristics describe the Customer 360 data model? A. A Conceptual Model B. A Static Model C. A Product Sold By Salesforce D. A Canonical Model
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A. A Conceptual Model D. A Canonical Model
Answer Description Explanation:
The Customer 360 data model is a conceptual model and a canonical model. A conceptual model is a high-level representation of the entities and relationships in a domain of interest, without specifying any implementation details. A canonical model is a common and consistent data model that can be used across different systems and applications. References: [Customer 360 Data Model Overview], [Conceptual Model], [Canonical Model]
Question # 4 Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights? A. Transaction
B. Individual
C. Sales Order
D. Engagement
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D. Engagement
Answer Description The appropriate data stream category to be assigned for time-based operations in segmentation and calculated insights would be Engagement .
Engagement data typically involves time-based interactions, such as customer behavior, activity, or interaction data, which are critical for segmentation and insights based on time.
Transaction and Sales Order data categories are more focused on financial or order-related data, while Individual refers to static, personal customer data.
Therefore, Engagement is the most suitable for time-based operations.
Question # 5 Which three out-of-the-box connectors are available for Data Cloud? A. Marketing Cloud B. B2C CommerceC. Slack ConnectorD. Amazon S3 E. Amazon Redshift Connector
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A. Marketing Cloud B. B2C CommerceD. Amazon S3
Answer Description Explanation:
These three out-of-the-box connectors are available for Data Cloud. They allow you to ingest data from Marketing Cloud, B2C Commerce, or Amazon S3 into Data Cloud and map it to the Data Cloud data model. References: https://help.salesforce.com/s/articleView id=sf.c360_a_connectors.htm &type=5
Question # 6 Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis? A. Marketing Cloud Connect API B. Email Studio Starter Data Bundle C. Profile attributes are not yet supported D. Automation Studio and Profile API
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D. Automation Studio and Profile API
Answer Description Explanation:
This option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis. You can use Automation Studio to export profile attributes to a data extension and use the Profile API to send them to Data Cloud. References: https://help.salesforce.com/s/articleViewid=sf.c360_a_data_cloud_marketing_cloud_data_foundation.htm &type=5
Question # 7 What is allowed when editing a Calculated Insight? A. Removing existing measuresB. Adding new measuresC. Adding new dimensionsD. Removing existing dimensions
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B. Adding new measures
Question # 8 How does Data Cloud handle an individual's right to be forgotten? A. Deletes the specified Individual and records from any DMO/DLO related to the Individual. B. Deletes the specified Individual and records from any DSO mapped to the Individual DMO. C. Deletes the records from all DSOs and any downstream DMOs are updated at the next scheduled ingestion. D. Deletes the specified Individual record and its Unified Individual Link record.
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B. Deletes the specified Individual and records from any DSO mapped to the Individual DMO.
Answer Description Explanation:
This is how Data Cloud handles an individual’s right to be forgotten. It deletes the individual record from the Individual data model object (DMO) and any related records from the data stream objects (DSOs) that are mapped to it. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_delete_individual.htm &type=5
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