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Marketing-Cloud-Personalization Practice Questions

Question # 1
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
A. Audience
B. Salesforce data
C. API
D. Date based


C. API


Question # 2
What is the best practice naming convention for attributes?
A. UpperCamelCase
B. Lower_snake_case
C. Upper_snake_case
D. lowerCamelCase


A. UpperCamelCase


Question # 3
What would a marketer include if they want to ensure they display recommendations from more than one category?
A. Variation
B. Exclusion
C. Ingredient
D. Booster


A. Variation


Question # 4
How many total global goals and filters can you define for your dataset in IS?
A. 64 total for both filters and goals
B. 25 filers and 25 goals
C. Unlimited
D. 300 total between filters and goals


A. 64 total for both filters and goals


Question # 5
When should you define goals and filters?
A. After launching a campaign that you want to measure against a goal or filter
B. Over time, when you have something new you want to meausure
C. When you are reviewing campaign statistics for apublished campaign
D. Before launching a campaign that you want to measure against a goal or filter


C. When you are reviewing campaign statistics for apublished campaign


Question # 6
Which campaign type needs to be configured to setup the interaction studioconnector for sales and service clouds?
A. Server-side campaign
B. Web campaign
C. Mobile campaign
D. Email campaign


A. Server-side campaign


Question # 7
What are the two competitive advantages of interaction studio? [check]
A. Monitors active time spent and true engagement
B. Integrated content management system
C. Managers Consent
D. True Real-Time Decisioning


A. Monitors active time spent and true engagement
D. True Real-Time Decisioning


Question # 8
Which three components of a server side campaign must be coded by a developer?
A. Campaign Setip
B. Parsing the JSON Response
C. Tracking of campaign statisticsd
D. Content Selection
E. EVENT API Request


B. Parsing the JSON Response
C. Tracking of campaign statisticsd
E. EVENT API Request


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Salesforce Marketing-Cloud-Personalization Exam Dumps

Exam Name: Marketing Cloud Personalization Accredited Professional Exam (WI25)
Certification Name: Accredited Professional Certification

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  • Total Questions: 121
  • Last Updation Date: 16-Jan-2025

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